With over a decade of hands-on experience in crafting impactful advertising and PR campaigns, I have consistently driven success through strategic initiatives. My journey has taken me across Pakistan and beyond, allowing me to deeply understand local consumer dynamics and effectively engage with grassroots audiences. This extensive exposure has honed a diverse skill set, enabling me to navigate complex challenges with a nuanced perspective. Coupled with a solid educational foundation and an unwavering drive for success, I am passionate about creating meaningful impact in the world of advertising and public relations.
• Leading Unilever food and beverage account including Walls and Knorr
• Overlooking multiple things including budgets, Plans, Deployments and etc.
• Successfully executed multiple Unilever brand activation
• Working on multiple channels including LMT, IMT, Clusters and etc.
• Worked on several non Unilever brands including Pepsi, Dolmen Mall, GSK and etc.
• Account management of various projects
• Successfully launched the campaign of Body Make Over Challenge 2017
• Handling the account of Dolmen Group and Unilever Food Magazine
• Successfully launched ColdStone zamzama outlet