To setup a new office in collaboration with local partner, explore the sites for factory in industrial cities, apply for and secure the needful licenses, certificates, approvals, permits etc. from the concerned Govt. authorities. Get the company pre-qualified with major / reputed Oil & Gas prospects in the region. Find potential new customers particularly in off shore & on shore oil and gas field, present to them and ultimately convert them into clients. Start to grow business by means of implementing tactics in line with company image. Manage few existing clients and ensure they stay satisfied, positive and remain in good standing while promoting growth in sales. Call on clients, make presentations on solutions and services that meet their requirements. Plan persuasive approaches and pitches that will convince potential clients to do business with the company. Develop a rapport with new clients, set preliminary targets and ensure the growth of the company\'s business.

To manage the sales of water & waste water treatment plants, equipment, spares, O&M Services and specialty chemicals (backed by technical services) all over the western province. Identify and analyse the business opportunities from new and existing clients. Market research, competitive analysis, customer relations and PPT presentations to clients, contractors and the consultants. Develop techno-commercial offers of chemical treatment regime (for Boilers, Cooling Towers, Chillers, RO, Disinfection, firefighting & Waste Water Treatment Units) and provide the techno-commercial support to the sales & services team. Assist the team in conducting lab trials & the plant trials of the specialty chemicals, let the customers justify that the tested products are the one they\'re really in need of. For project business, coordinate and work closely with teams typically involving contribution from, to ensure progress of proposal are in compliance with the client\'s requirement for their timely submissions. Prepare / propose yearly sales forecast and freeze targets for the entire team in coordination with the President of the company. Hold weekly meetings with sales team to review their performance & plans and get them the needful support to bring growth. Review technical services reports, survey reports, testing & commissioning reports and guide the service / maintenance team, when needed. Formulate Independent KPIs for the entire team and appraise them on their individual scoring. Review fortnight ageing reports & expedite sales team to make sure the timely collections. Attend quarterly business review meetings with President, present quarter\'s update and establish future action plans & competitive strategies. As part of branch operation do manpower planning, prepare budget, monitor / control expenses & attend internal/external audits.

Explore & identify key opportunities, gather market intelligence and generate the sales leads. Design and execute sales plans for the key accounts. Bring new accounts to the company business\'s network. Meet assigned sales budgets for Water Treatment Chemicals, Water & Waste Water Treatment Plants, Equipment, Spare Parts, Services and all the associated miscellaneous items. Increase revenues and Equipment, Spare Parts, Services and all the associated miscellaneous items. Increase revenues and maximize profitability. Maintain & strengthen customers relationship and ensure account\'s stability in the event of representative turnover or any other issues that may jeopardize continuing business. Frequent data reporting to Regional Manager with an update on all the active opportunities. Follow up the recoveries and provide fortnight ageing update to the sale coordinator.

Develop accounts where the potential for fast track product development is higher. Promote sales of Water Treatment chemicals in collaboration with a US based principal. Introduce lab & plant trials of the specialty products and
secure sizeable businesses mainly at Fertilizer, Distillery, Refinery & IPP sectors. Prepare techno‐commercial offers for boiler, cooling tower & chiller treatment to be submitted to the customers. Collect sales team individuals forecast, review with management, adjust & assign their independent budgets accordingly. Supervise sales team and ensure their success as well. Establish strong relationships and influence high level corporate contacts and the decision making committees. Attend monthly business review meeting with management and establish action plans regarding new orders, stocks, pending deliveries, Imports, LCs etc.

Responsible for the sales of Water Treatment specialty chemicals, Fuel Additives & Process Chemicals backed by technical support all over the northern region in Pakistan. Attract new customers through effective techno‐commercial proposals. Identify & prioritize the customer needs to develop an in line strategic plan further for the successful execution. Work closely with Sales / Services Engineers to develop the growth in business. Increase sales & profits while meeting the assigned targets. Build customer relationship with CSL in a professional manner through solution ‐
oriented communication & services, provide both on‐site and telephonic support. Make technical presentations specific to the offered regimes at client sites. Develop annual sales forecast, assign sales targets to SEs, recommending performance based increments to management for all the reporting staff and conducting interview for the regional recruitment.

Work cross functionally and articulate to a multiple level of sales & services management. Review water treatment programs & processes (cooling water / boiler / chiller / wastewater) within territory accounts ensuring effective applications through routine testing / monitoring resulting in customer satisfaction & business retention. Perform lab & plant trials of the products to build customer confidence. Increase sales within the existing accounts while identifying additional needs CSL is also having a capability to meet with. Contribute / ensure to achieve 100% sales targets. Educate & train service engineers to ensure the availability of best services to all the customers.

Supervise the start‐up process of a treatment program in cooling towers, boilers, chillers and waste water. Visit assigned accounts on a set frequency for technical services. Conduct site surveys, collect plant data for the selection of treatment program. Extract waters samples, do on site testing, enter results on projection sheet and communicate the results to customer utilizing the technical service report. Take product inventories and ensure that chemical injection is in progress. Measure corrosion rates, Bacterial Counts and ensure the treatment optimization. Attend inspection of the plants/heat
exchangers during turn around, start up and emergency shutdown.

Involved in operation / troubleshooting at utilities sector covering the areas listed below:

1‐ Pre water treatment – Canal clarification / Softening
2‐ Cooling Water Systems – Open & Close Circuit
3‐ Auxiliary & WHR Boilers (65/45/45MTH)
4‐ Gas Turbines – Power Generation (02@GE – 18.5MW/each)
5‐ Waste Water Treatment Plant – Chromate Removal