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概要
Dedicated IT professional with wide knowledge and experience in Digital Marketing and eCommerce. Proficient in Digital Marketing / eCommerce tools and technologies with Solid track record of creating and implementing successful social media campaigns, brand awareness, starting eCommerce operations and managing a large team.
Developing and executing proactive, social content calendar, managing all phase digital marketing initiatives from concept through delivery and optimization. Time to time improving strategies according to consumer behaviours to leverage conversions.
Have a great convincing power. Perform top-level managerial tasks as given by the company's heads. Worked with eCommerce startups and build procedures and rules.
Strong grip on tools related marketing, social media accounts/marketing campaigns, SEO and eCommerce CMS.
3.5 YEARS EXPERIENCE:
Over the course of my 3.5-years career, I've developed a skill set directly relevant to the Facebook Ads Specialist role you are hiring for.
In my past experience, I have worked with Grocery delivery, automotive store and currently working with an organization from the last 2 years where I manage multiple eCommerce stores. These eCommerce stores contain Skincare website in Pakistan and Bedding store in Canada. Along with the eCommerce stores, I am managing Amazon CA (FBA).
I am familiar with all the technicality related to FB ads which include installing Facebook pixel, setting up campaigns, selecting interests, which placements to choose, how much budget to set, what sort of creatives do we need, what metrics to see in order to judge ad performance, how & when to scale an ad-set, how to set up and use lookalike audiences, dealing with the ad fatigue, how to set up re-targeting campaign using custom audiences, run catalogue ads based on website visits, and many more.
工作经历
Sr Amazon Specialist - Team Lead
Create, manage new listings on Amazon FBA including planning and creating paid search campaigns. Analyze, monitor and report account\'s performance metrics, sales, competitive listings and pricing. Process orders and replenish inventory listing.
Achievements:
- Took a new listing from zero to a million-dollar business in less than 1 year.
- Ranked product on #1 as the best seller in the second month of business.
- Searched high potential new products and launched them successfully.
- Maintained ACOS
Manager IT & Digital Marketing
Introduced a luxury skincare brand in Pakistan through an online channel. Managing high budget SMM campaign to increase brand awareness and generating sales utilizing online marketing tools. Administration of website, social media accounts and heading the company\'s logistics. Build a team from the ground top and began to generate revenue within 2 months by redesigning social media profiles, landing page and SEO.
Details in the profile bio
Head Digital Marketing and IT Operations
- AS DIGITAL MARKETING HEAD
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Leading team of call operator to maximize customer service
- Trained staff to reply queries in order to mature deals with the client
- Content designing for social media post
AS IT OPERATIONS HEAD
- Managing all IT operations of the company
- Providing solutions to make operations seamless
- Manage the day-to-day performance of order fulfillment, returns, transfers, and daily replenishment shipments.
- Ensure the timely completion of all E-commerce tasks. Most importantly, that all customer orders are shipped, accurately, as soon as possible.
- Communicate daily about all order issues.
- Recommend and implement best practices to drive efficiencies, for your team to ensure proper steps in fulfilling a customer order.
- Assign, schedule, and supervise the daily tasks and functions of the E-Commerce Staff. This includes sharing and requesting resources as needed.
- Provide direction, leadership and motivation to all associates in your department.
Social Media Manager
Responsibilities are as followed:
- Administrate the creation and publishing of relevant, original, high-quality content.
- Create a regular publishing schedule.
- Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.
- Perform research on current benchmark trends and audience preferences
- Design and implement social media strategy to align with business goals
- Set specific objectives and report on ROI
- Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
- Monitor SEO and web traffic metrics
- Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
- Communicate with followers, respond to queries in a timely manner and monitor customer reviews
- Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
- Suggest and implement new features to develop brand awareness, like promotions and competitions
- Stay up-to-date with current technologies and trends in social media, design tools and applications
Technology Officer
- Developed Professional eCommerce website for Startup.
- Platform use WordPress and WooCommerce.
- Integrating Payment systems and e-wallet.
- Integrated many professional functionalities in the website including (SMS integration, Bundles offer, Thermal printer invoicing, Custom Status, Mobile Admin, Online Chat and many other required to run business effectively).
- Making Categories for products.
- Created more than 2000 products including prices, pictures and description.
- Deploying website on Amazon web services including EC2, RDS, CloudFront & Route 53
- Used all the technologies and software to make business flow fast and reliable.
