Key Responsibilities

Account Management: Manage multiple client accounts and Amazon PPC campaigns for brands and private label products.

PPC Strategy Development: Develop and execute PPC strategies to enhance Amazon's traffic, sales, and purchase frequency.


Campaign Optimization: Optimize campaigns through bulk optimization, bid adjustments, search term analysis, and budget management to maximize ROI.


Issue Resolution: Address and troubleshoot advertising challenges, such as low returns, high ACOS, and profit losses, using software tools like Sellerboard, MerchantSpring, and the M19 dashboard.


Industry Awareness: Stay updated on PPC advertising trends and best practices to ensure compliance with the latest advertising updates.


Client Communication: Regularly communicate with clients, providing progress reports and actionable insights for brand growth, supported by strong SOPs.


Cross-functional collaboration: Collaborate with internal teams, including creative and account management, to align marketing efforts with business objectives.


Performance Analysis: Develop and track Search Term Impression Navigator Reports for effective campaign optimization.


Budget Management: Monitor and manage product ads based on inventory levels to control budgets effectively.


Reporting: Generate monthly PPC performance reports, organic sales comparisons, and share invoices with the accounts team.


Automation Utilization: Utilize various PPC automation tools to create effective advertising strategies, including managing automation profiles for Advanced Budget Control, Dayparting, and Rule Books.


Keyword and ASIN Harvesting: Implement keyword and ASIN harvesting techniques to enhance campaign performance.


Team Coordination: Coordinate with the PPC team and participate in training sessions to remain updated on evolving PPC strategies and tool changes. Use ClickUp to distribute and track tasks among team members.

Key Responsibilities


Manage Amazon PPC Advertising: Oversee PPC campaigns for multiple brands/accounts, ensuring alignment with overall marketing strategies.


Achieve Brand Campaign Goals: Focus on increasing visits, sales, and purchase frequency through targeted advertising efforts.


Run Diverse Campaigns: Create and manage various types of campaigns, including Sponsored Ads, Sponsored Brands, Display Ads, DSP, and Video-in-Search (VIS) Ads.


Troubleshoot Advertising Issues: Identify and resolve issues related to profit loss, low returns, and high ACOS, implementing corrective actions as needed.


Independent Campaign Management: Lead campaign creation and execution autonomously, demonstrating initiative and strategic thinking.


Utilize 3rd Party Software: Leverage PPC advertising software to streamline campaign management and enhance efficiency.


Stay Updated on Trends: Keep abreast of the latest PPC advertising trends and best practices to maintain a competitive advantage.


Budget Management: Manage campaign budgets effectively, adjusting bids to optimize return on investment (ROI).


Monitor Key Metrics: Track and analyze keyword bids, daily and monthly budget caps, impressions, CTR, conversion rates, and other important performance metrics to drive continuous improvement.

Job Descriptions


Managed Multiple Client Accounts: Successfully oversaw Amazon PPC advertising campaigns for various clients, ensuring each account aligned with specific business objectives and performance goals.


Developed and Executed PPC Strategies: Created targeted PPC strategies that effectively increased product visits, sales, and purchase frequency, resulting in significant revenue growth for clients.


Optimized Campaigns for Maximum ROI: Continuously optimized campaigns by adjusting bids, monitoring keyword performance, and managing budgets, achieving an average ROI improvement of 25%.


Troubleshoot Advertising Issues: Identified and resolved issues related to profit loss, low returns, and high ACOS, implementing corrective measures that restored profitability to struggling campaigns.


Staying Updated on Trends: Regularly researched and applied the latest PPC advertising trends and best practices, ensuring clients' campaigns remained competitive in a dynamic market.


Client Communication: Maintained regular communication with clients, providing insightful progress reports and actionable recommendations for campaign improvements, fostering strong client relationships.


Collaborated with Internal Teams: Worked closely with creative and analytics teams to align marketing efforts with clients’ overall business goals, ensuring cohesive strategies and messaging.