As an accomplished Amazon PPC Manager, I bring a robust track record of optimizing pay-per-click advertising campaigns. With expertise in keyword research, bid management, and ad optimization, I drive revenue growth, improve ROI, and elevate brand visibility on the Amazon platform. Proficient in leveraging data-driven insights to craft strategic campaigns, I excel in maximizing advertising efficiency, enhancing product rankings, and achieving sales targets within the competitive Amazon marketplace.
Manage multiple client accounts and their Amazon PPC campaigns for various brands and private label products.
Develop and execute PPC strategies to enhance traffic, sales, and purchase frequency for client products.
Optimize campaigns through bid adjustments, keyword monitoring, and budget management to maximize ROI.
Address and troubleshoot advertising issues such as low returns, high ACOS, and profit loss.
Stay updated on PPC advertising trends and best practices to ensure competitive campaigns.
Regularly communicate with clients, providing progress reports and actionable insights for campaign enhancements.
Collaborate with internal teams like creative and analytics to align marketing efforts with business objectives.
Perform Search Term Reports analysis for effective campaign optimization.
Monitor and manage product ads based on inventory levels to control budgets.
Generate monthly PPC performance reports, organic sales comparisons, and share invoices with accounts.
Utilize Jungle Scout\\\'s downstream tool to automate PPC management.
Create and manage PPC automation profiles, including Advanced Budget Control, Dayparting, and Rule Books.
Implement KW and ASIN harvesting automation for enhanced campaign performance.
Coordinate with the PPC team and attend sessions to remain updated on PPC strategies and changes implemented by tools.
Manage Amazon PPC advertising across multiple brands/accounts, focusing on increased visits, sales, and purchase frequency.
Oversee various campaign types: Sponsored Ads, Sponsored Brands, Display Ads, DSP, VIS (Video-in-Search) Ads.
Troubleshoot advertising issues like profit loss, low return, and high ACOS.
Independently work and demonstrate leadership skills with minimal supervision.
Utilize 3rd party PPC advertising software for campaign creation and optimization.
Stay updated on evolving PPC advertising trends and implement them effectively.
Manage campaign budgets, adjust bids for optimal ROI, and monitor key metrics like CTR, conversion rate, and budget caps.
Establish and manage a revenue-focused sales portfolio.
Handle multiple opportunities concurrently and execute strategic plans effectively.
Estimate costs & profits, meeting or surpassing revenue targets.
Manage online activities concerning traffic acquisition, sales, conversion, and ecommerce strategy.
Oversee the entire product lifecycle, from research and sourcing to sales.
Manage advertising campaigns, optimize budgets, and stay updated with market trends and technologies.
Skills include advanced Amazon PPC marketing knowledge, listing optimization, product launching, keyword research, competitive strategy management, analytical mindset, Amazon operations, product giveaways, chatbot automation, competitor research, and effective communication.
Communicate project development, timelines, and results to the team and management.
1) Identify and research profitable wholesale products to add to the Amazon inventory. Collaborate with suppliers and negotiate favorable terms for product acquisition.
2) Monitor inventory levels, replenish stock when needed, and avoid stockouts. Optimize inventory storage to minimize storage fees and maximize sales.
3) Develop and implement pricing strategies to remain competitive while maximizing profitability. Monitor competitors\' prices and adjust pricing accordingly.
4) Analyze sales performance, trends, and customer behavior to identify opportunities for growth and improvement.
5) Plan and execute marketing campaigns, including promotions, discounts, and advertising to boost product visibility and drive sales.
6) Ensure compliance with Amazon\'s policies and maintain a high account health rating.
7) Monitor and optimize key performance metrics, such as conversion rates, Buy Box percentage, and seller feedback, to improve overall performance.
1) Identify profitable products suitable for dropshipping on Amazon by conducting market research and competitor analysis.
2) Establish and maintain relationships with reliable suppliers, negotiate terms, and ensure timely product fulfillment.
3) Monitor stock levels, coordinate with suppliers for replenishment, and avoid stockouts or overselling.
4) Implement competitive pricing strategies to maximize sales while ensuring profitability.
5) Manage and process customer orders efficiently, ensuring timely delivery and customer satisfaction.
6) Analyze sales metrics, conversion rates, and key performance indicators to identify areas for improvement.
7) Stay updated with Amazon\'s policies and guidelines, ensuring compliance to maintain a healthy seller account.
8) Handle customer returns and refunds promptly and efficiently, ensuring a positive shopping experience.
9) Monitor and respond to customer reviews and feedback, aiming to improve seller reputation.