• Responsible for spearheading the creative and content strategy for Embrace IT products more specifically Service lovers and Workspace.
• Defining the product vision, its road map while working with th, support teams to ensure revenue.
• Define product and marketing strategy, ensuring that the strategies support the company’s overall strategy and goals.
• Responsible for distributing content and lead generation for the product.
• Driving and managing the digital marketing domains including SEO and Google Ads.
• Strategizing B2B and B2C-level email strategy experience; devising social and digital campaigns for the products launch (phase wise)
• Develop core positioning and messaging for the product
• Ensure that high-quality services are delivered effectively and consistently, whether it is direct or indirect communications.
• Drive the execution of global social strategy across the entire marketing funnel (reach, engagement, conversion, support, retention, advocacy)

• Manage the overall marketing activities including Public Relations for promoting the National Incubation Center
• Responsible for delivering marketing campaigns, branding, and online marketing in coordination with program and community,
• Involved in developing marketing collateral for brand awareness
• Responsible for external PR and marketing activities and maximizing opportunities for communications activity
PR Activities
• Responsible for identifying press opportunities both internally and externally
• To maintain and monitor daily press communications activity
• To develop corporate messages and disseminate proactively
Social Media and Website
• Responsible for all online social media activities and campaigns
• Responsible for maintaining and updating the NIC and TeamUp website.
• Seek opportunities to improve the use of social media and develop followers

Marketing
● Responsible for defining and executing Evamp & Saanga’s ongoing marketing and sales programme.
● Manage day-to-day marketing and branding activities for the company
● Advertising, Printing and Public Relations: coordinate content, printing and publication of evamp’s corporate
● Responsible for monthly newsletter contenti and production,
● Developing product papers and corporate presentations for the clients as well as the company.
● Review and develop company’s marketing content on the website and social media.
Business Development:
• Identify and interact with prospective leads
• Establish and maintain relationships with clients/customers; Liaison between the company and clients, already working on two accounts for Evamp Saanga Social Media and Mobile Application development.
• Secure meetings for hand-off to sales, timely follow-up, and playing an active role in increasing close rates.
Social Media
● Create and develop content for clients on facebook, twitter for Mobicash, Audi,
● Develop and devise social media strategies for Audi Pakistan
● Overseeing the social media strategy for the clients.
● Management and implementation of social media strategies.
● Monitoring and Reporting of social media strategies and applications.
● Controlling and improving social media tactics for the company and our clients.