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概要
I am an accomplished and growth-focused Manager with hands-on operational and leading experience in all aspects of retail and brand management with an excellent track record of personal and company’s turnover growth in market share, development and profitability. Specialized in achieving significant increases in sales volumes, improving internal control, setting up numerous new operations, establishing relationship with distributors, developing and expanding business in retail, and working well with major leading retail chain groups in highly competitive environment. Possesses sound analytical, systematic abilities balanced with exceptional marketing, sourcing, buying, and client engagement expertise.
Known for planning, execution and evaluation for all the Trade Marketing initiatives of the region; proposing actionable plans to counter competition activities in the assigned region. Expert in formulating and controlling budget to achieve volume and counter ensuring maximum ROI and ensuring monthly/annual sales objectives achievement by brand.
My key skills include Trade Marketing Initiatives • Retail Business Operations • Distributors Management • Competitive Intelligence • Territory Management • New Outlets Opening • Sales Growth • Revenue and Profit Growth • Key Account Acquisition • Market Share Growth • Tactical & Strategic Key Sales Initiatives • Channel Development & Management
My professional background and great industrial exposure coupled with an excellent track record makes me an ideal candidate for executive roles. As such, I would welcome a discussion regarding opportunities with your organization that fit my background.
项目
工作经历
Territory Sales Manager
Distributor Advisor
Seamlessly shifted between long term strategic projects and short-term initiatives and ad hoc requests, ensuring appropriate deployment of resources to achieve optimum revenue growth.
Key Accomplishments:
· Route to market: Introduced RTM strategy of 38 distributions, contributing 50% of total volume, through delivery channel re-distribution, and improved KPIs (Call completion Rate, Strike Rate, SKU/Call, Drop size).
· Resource Deployment: Engaged 3rd party marketing firm to devise guided resources on distributions and monitored their performance for improvement by tracking secondary sales, vehicle utilization, and on-floor stock.
· PJP Reformation: Restructured journey plans of Pre-sellers after cleansing data and updating the accurate portfolio of outlets through coordinating with sales team and ensured the compliance of market visit SOPs.
· Secondary Sales Information System: Devised a real time data recording system on 38 distributions to provide ease in analysing the data, planning, forecasting and achieving slab-wise target achievement of all 5 regions.
Territory Sales Manager
Challenged with the overall responsibility to achieve secondary sales target while focusing on range selling covering more than 1000 small medium retailers through team of 8 order bookers and 2 supervisors across assigned territory.
Key Accomplishments:
· Outlets retention and creation: Increased portfolio of existing customers by forecasting orders placement on each visit and signed up new high potential customers followed by regular visits.
· Team Management: Performed duties as strategic overlay to assess performance of the team and reviewed performance each month in order to highlight the areas of improvement aiming at increased performance in future.
Sales Development Executive
Managed significant challenges related with emerging business and achieved 110% sales target secondary/primary in 2015.
Key Accomplishments:
· Distributor Appointment: Strategically positioned as mega distributor in a dry area and connected three satellite distributors with the newly appointed mega distributor.
· Outlet Conversion and Creation: Researched existing business and system processes, formulated features, and option scenarios and developed 20 new outlets and Converted 90 outlets of competitor’s outlets to KO outlets.
· Key Accounts Management: Converted and created 14 key accounts on National Highway.
· Cooler Verification: Verified 97% of the coolers injected in my assigned area since 2007 to 2014.
Market Development Officer
Target Achievement: Achieved 137% secondary target in assigned area across 830 outlets, including 25 key accounts.
Key Accomplishments:
· Distributor Management: Looked after one Mega Distributor and nine satellite distributors (Sub-distributors), set monthly targets of satellite distributors and ensured achievement of assigned targets.
