概要

Expert in media research, expert in Ipsos (X-Plan Statex) and PARC (Seas,
Spiral and TGI).
Data extraction, compilation and interpretation.
Competitive Media Analysis in terms of qualitative and quantitative.
Conducting thorough channel analysis for TV Radio media performances (Viewership Listenership behavior, TV programs strength by time etc.)
In-depth analysis of CPM CPP for effective media selection/usage.
Audience profile of TV and Radio channels for calculating the total number of
audiences tuning into a particular program.
Conducting post buy analysis of clients' media spending.
Detailed media monitoring analysis by group, product, brands, sub-brands
Comparing and measuring regional performance of media vehicles.
Detailed Analysis of target audiences by media using Saudi market TGI research
data.
Getting and circulating timely alerts to sales team for competitors
activities.
Customize trade presentation of Clients
Prepare programs grids for STV Network and MIX FM.
Prepare programs synopsis for STV Network and MIX FM.
Prepares Sponsorship Packages for STV Network and MIX FM.
Prepares football matches schedules for Saudi Sports Channels, Update and
Modify.
Prepares circulars for important matches and customized presentations prior to
the kick-off of each tournament.
Prepares circulars for all important games on Saudi Sports Channels, for new
events on STV TV Network and on MIX FM.
Prepares Rate card as per STV Network policy.
Prepares circulars and update presentations for MIX FM.