概要

Enthusiastic Fashion Marketer eager to contribute to team success through hard work, attention to detail and excellent organisation skills. Clear understanding of digital marketing, creative strategy and training in fashion promotions and campaign management. Motivated to lean grow and excel in the industry.

Detailed overview:
I have experience of internships and jobs in textiles, footwear, print media industry and baby apparel.
I have developed skills in
* Social Media Marketing of fashion brands i.e apparel, footwear and cosmetics.
* Extensive market research on upcoming trends as per market scenario.
* Creative/technical ideas on product packaging.
* Innovative ideas on branding and creative marketing.
* Sound knowledge of existing trends and brands in the market.
* Strong graphic content and graphic visuals.(Adobe Photoshop/ Adobe Illustrator/Adobe Premiere Pro)
* Technical knowledge of Visual Merchandising/ Interior design.
* Well versed in descriptive content writing.
* Able to develop brand’s specific image/ PR handling(event coverage/ linkages)

项目

Factors Leading To Predict Fashion Sustainable Consumption In Consumers
Mini Thesis Project on Launching Organic Clothing for Infants by Minnie Minors
Thesis Project on Expanding the existing Product Range of Leena by Bata

工作经历

公司标识
Creative Marketing Manager
Wonder Child Pakistan
Aug 2019 - May 2021 | Islamabad, Pakistan

▪️Works on initial brand development, i.e visuals and marketing strategies.

▪️Managing the promotional phases as per seasons and apparel collections.

▪️Initiating and paving out the ways to develop a better brand identity for kids wear brand.

▪️Create marketing strategies according to present market scenario.

▪️Create content and engagements for social media campaigns and website.

▪️Works on visual brand development i.e design and layouts.
▪️ Handle social media accounts/ respond to customer queries.

公司标识
Business Development Officer
2Zee Business Solutions
Jan 2019 - Jun 2019 | Lahore, Pakistan

Prepare client presentations, Follow-ups with clients, Handle social Media,Implement marketing strategies, liaise with corporate clients,manage sample procurement and design layouts, brochures, editorials, company profiles. i.e content along with graphic design.
Majorly worked with brands like ‘ ‘Saba Beauty’, Aodour Cosmetics’, Pepsi, Fast Cables and similar categories.

公司标识
Internship 2
Bata Pakistan
May 2017 - Jul 2017 | Lahore, Pakistan

I had interned with Bata Pakistan for 2 months (in summer break) after completing my 3rd year of Bachelors in which I had assisted in their design department, advertising department, whole sale merchandising department and retail merchandising (in which I had visited their all outlets within the locality of Lahore). By this experience of internship I decided to do my thesis project on one of their sub-brands.

公司标识
Internship 1
Shahkam Industries Pvt. ltd.
May 2016 - Jul 2016 | Lahore, Pakistan

I had interned in Shahkam Industries after my second year of Bachelors Honours (in summer break) for 2 month in which I had visited their all departments within the industry. I had majorly assisted with managers and executives in their marketing , merchandising and PPC departments by majorly exploring the international clients, their PO’s and other related information.

学历

Capital University of Science & Technology, Islamabad
哲学硕士, Management Sciences‎
Marketing
Completed
2021
Pakistan Institute of Fashion and Design (PIFD)
学士, 工商管理学士学位, BS (Hons.) Fashion Marketing and Merchandising‎
Retail Merchandising, Manufacturers Merchandising, Fashion Retail Buying, Brand Management, PR
CGPA 2.50/4
2018

技能

熟练 Analysis Of Pakistan Fashion And Textiles Industry
初学者 Digital Fashion Drawing
初学者 Fashion category management
中级 Fashion Copy Writing
熟练 Fashion Retail Merchandising
中级 Fashion Shoot Styling
熟练 Fashion Theme or Story Development
熟练 Forecasting Fashion Trends
熟练 Front Office Support Experience
熟练 History Of Costume And Fashion
初学者 Line Extension of Fashion Brand
熟练 Research and Development
熟练 Retail Buying And Sourcing
中级 Social Media Marketing
初学者 Strategic Brand Management
中级 Visual Merchandising

语言

熟练 乌尔都语
熟练 英语