Custodian of retail market
Manage franchise

• Planned sales and managed performance.
• Supported ground forces and automated business process.
• Responsible for the development of the strategic plan and operating plan, and managed teams performance in accordance with these plans.
• Lead and managed transformation initiatives in the areas of strategic planning, Channel Reporting insights & analysis, and Performance management.

• Worked as Manager Sales & Distribution and looked after Franchise / Distribution operations with the volume of 170 million GSM & 140 million Domestic Remittance per month.
• Ensured monthly sales and retail targets and to ensure smooth Franchise/Distribution operations and to identified and followed up for new opportunities like cell sites and towns etc.
• Carrie out all the activities to increase monthly target of sales and long-term sales enhancement which includes allocation of tools of trade, building relationship with retailers, and ensured that retailers are visit frequently.
• Organized town storm events and POS (Point of Sale) and implemented different trade promotions for different SKU’s to counter gray channel activities affecting Sales Plan goals.

• Maintained the portfolio of 61 franchises along with 12000 retailers database & monitored their performances of all KPI’ under retail segment across the region to enhance the business.
• Supported Regional retail channel and Franchise Teams to achieve the regional business goals regarding VAS, MNP, Tablet, SAHULAT GHAR, EPMARS, Internet at Retail, Mohafiz & 789 sim selling Retailers provisioning.
• Launched biometrics sim selling regime at franchisee and retailed in Central 1 region.
• Pushed and monitored sales at retail market by giving new suggestions and back end support and ensured all information was exchanged timely and effectively to the relevant channels across the region.
• Maintained and tracked retailer’s sale and also ensured sales quality across the region and improved the availability of products and visibility at retail channel.
• Escalated the MNP Fraud port out related to OMO and gathered market intelligence information routinely.
• Ensured that Franchise staff & retailers are given proper training on product knowledge, systems, routines and policy & procedures.
• Planned / executed SG/Tablet/MNP activities sales competition among Retailers within the region.
• Ensured that the Regional and Franchise Teams are provided with Technical Support and that company SAHULAT GHAR/ MNP & VAS sales objectives are met.
• Co-ordinated with Central, Vendor and MNP backend Team on Retailers/Franchise related issues.

• Acted as a single interface for the sales force, with quality solutions to complex business problems and explored, developed business opportunities in retail.
• Identified and channelized resources to gain competitive market advantage.
• Managed franchisee to develop their market and growth and initiated in marketing driven campaigns, events activations, Viral and Guerrilla marketing throughout the region.
• Managed budgets and agencies.
• Coordinated with the third party vendors, as well as with S&D on regular basis and delivered the quality of different MARCOM tasks.
• Performed & reported on brand audit functions and all the different projects & activities in the region.
• Conducted different brand related surveys, focus groups, retail visits, and campaign test.

• Ensured handiness of all Telenor SKU’s & perceptibility of product in active retail outlets in the territory and that the franchise staffs are trained and meet the standards of HSSE.
• Developed VAS @ Retail channel and ensured the productivity of existing outlets.
• Developed & implemented plans to ensure Sahulat Ghar’s target is achieved.
• Enhanced MNP sales & ensured minimum port-outs & effective execution of company policies in the territory and easy paisa outlets are utilized properly &to help them to complete their targets.
• Contributed in the operational excellence initiative at Telenor Pakistan.
• Ensured application of trade marketing strategy within Territory and that networks were utilized properly & working strongly on underutilized sites.

• Gained access to easy load Sims/ easy load balance and Scratch Cards of 250, 500 & 1000 PKR denomination in the market.
• Boosted electronic transfer of recharge balance (easy load) in competition to conventional Physical Scratch Cards.
• Created more space for easy load, by activating more and easier load shops at the retail level.
• Monitored easy load/ Scratch Cards recharge sales on daily bases and visible easy load/ scratch cards through POS material.
• Kept the easy load retailers active, by ensuring the availability of stock.
• Planned & managed to achieve Budgeted assigned targets of Recharge

• Made new plans depending upon the market trends.
• Maintained the stock and to deliver them to the sale representatives.
• Checked with the market that cards were properly supplied to all the possible outlets.
• Prepared the monthly reports and made new cooperate clients for DSL Link

• Ensured to get the scratch cards printed.
• Checked with the market that cards were supplied properly to all the possible outlets.
• Prepared the monthly sales report.
• Created the new outlets