Impact of Research & Development Capabilities on New Product Development.

日期 : Sep 2018 - Jan 2019

This study analyzes the effects of research and development (R&D) capability on new product development in Shamim & company in Multan, Pakistan. There is little or no evidence in previous literature about impact of innovation type SME’s R&D capabilities on new product development. This study endeavors to fill that gap by using SWOT Analysis, IFE Matrix, EFE Matrix, PESTEL and Competitive Profile Matrix Analysis. Methodology adopted is the use of 16 structured interview questions from manager R&D of Shamim & company in Multan, Pakistan. Weighted scores obtained are based on the weights given by the interviewee on his observation & experience and ratings are given by interviewer keeping in view importance of each factor under consideration. The results of this study indicate that number of R&D human resource managers are required for maintaining sustainable competitiveness and securing market share. Therefore, a strategy is needed that would enable employing and training excellent human resource in the quantitative and qualitative aspects. However, there is a limitation for securing human resource for R&D from only the dimension of enterprises, governmental and political support is thought to be necessary for securing good-quality human resource for R&D. Competitive factors also have an impact on new product development. Accordingly, the results of this study provide many implications for the necessity of detailed methodology on how to expand professional human resource for R&D among supporting policies for new product development and to establish innovative strategies for new product development.