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概要
An ambitious and dedicated professional seven years experience in the field of Marketing and three years experience in Event Management, training and staff development. Competent, result driven and committed professional adept at planning and developing marketing campaigns, brand activations, product launches, OOH branding, exhibitions, workshops and seminars. With proven track record effectively developed, managed and controlled client relationship at optimum satisfaction. Experienced in managing promotional activities and managing promotional contents along with communication to sponsors. Utilized communication and presentation skills to plan and deliver soft skills training. With a professional degree of Masters in International Business and Management acquired in-depth knowledge of international communications and global marketing techniques.
工作经历
Marketing Associate
Developing, implementing, and executing strategic marketing plans for National Furnishers in order to attract potential customers and retain existing ones.
Communicating and supervising the adverts, magazine, newspaper ads, email campaigns, websites, exhibitions and other BTL and OOH campaigns.
Bridging with art designers, copywriters, media buyers and printers for the final execution of campaign
Initiating, coordinating, and executing key programs, and projects which are consistent with and ensure the profitable achievement of the key Brand objectives and sales goals among our trade customers and Stores.
Managing Social media campaigns by setting concept and Communication with the digital marketing vendors.
Event planning including brand activations from ideology to execution.
Ensuring the successful introduction of new products – sell in and sell through from a sales execution standpoint including: Developing compelling product collection story and associated collateral selling materials to generate strong customer response.
Managing Marketing coordination, assigning budgets and creating events, advertising and other marketing / promotion efforts.
Marketing Executive
Advertising and marketing by utilizing experience of brand management, account planning, and consumer research, and Event
Liaise between the technical team and clients, as well as senior management and stakeholders
Managing OOH and Indoor Branding for company clients.
Developing and implementing annual brand Activations plan, including objectives, strategic direction, implementation plan, budgets and monitoring process
Supervising corporate events by inducting novelty in execution of event
Conducting client presentations and negotiations
Identify market trends, gaps and niches
