Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific
Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
Develop and implement link building campaigns
Develop, manage and execute communication/content strategies via social communities in coordination with client goals
Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)
Monitor and evaluate search results and search performance across the major search channels in order to improve rankings
Research and administer social media tools in support of clients’ social media strategy
Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
Communication to team and management on project development, timelines, and results

Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific
Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
Develop and implement link building campaigns
Develop, manage and execute communication/content strategies via social communities in coordination with client goals
Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)
Monitor and evaluate search results and search performance across the major search channels in order to improve rankings
Research and administer social media tools in support of clients’ social media strategy
Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
Communication to team and management on project development, timelines, and results

Working as SEO / SMO Expert and Online Marketing Strategist ‘Team Lead’
• Getting clients sites higher on the search engine results.
• Actively researching, testing and proposing new approaches to improving search engine rankings.
• Selecting search phrases and choosing keywords.
• Advising and training up clients on the basics of search engine Optimization so they can look after their own websites.
• Launching SEO campaigns for clients.
• Implementing online search strategies.
• Analyzing search results via Web Analytics and other specialist software.
• Optimizing websites and landing pages.
• External link building with relevant high quality third party websites and directories.
• Internal link building within sites.
• Building relationships with other SEO professionals.
• Resolving technical issues related to a client’s website.
• Constant evaluation of keywords.
• Searching for and finding suitable domain names for clients.
• Monitoring and tracking the performance of SEO campaigns, including site traffic, banner advert performance and back links.
• Providing remote support, advice and tips to clients.
• Developing cross platform e-marketing strategies.
• Involved in the annual SEO planning process.
• On Page and Off Page Optimization.
• Organizing research and surveys.
• Carrying out competitor research.
• Producing regular audits and writing up detailed monthly performance and progress reports for clients.
• Writing articles for customers and posting them on relevant blogs, forums and websites.
• Mentoring junior staff.

Working as SEO / ASO (Apps Search Engine Optimization) / SMO Expert and Online Marketing Strategist ‘Team Lead’ in Canada based company OOOBER, Islamabad.