Digital Media Marketing Specialist is responsible to develop, implement, track, and optimize digital marketing campaigns across all digital channels.
- Planning and executing digital marketing campaigns, including Web, SEO/SEM, email, social media, and display advertising.
- Maintaining our social media presence across all digital channels.
- Identify trends and insights, and optimize spend and performance.
- Monitor and analyze the effectiveness of marketing content.
- Measuring and reporting on the performance of all digital marketing campaigns.
- Brainstorms new and creative growth strategies through digital marketing.
- Plans execute, and measures experiments and conversion tests.
- Collaborates with internal teams to create landing pages and optimize user experience.
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.