This program is designed for people who wish to extend their understanding of digital marketing and gain practical knowledge in the digital marketing field focused on fashion, textiles, and sustainable markets.
The digital customer journey You will analyze and map the digital customer journey through all of the digital touch points, define an appropriate funnel for the product or service.
Planning and Projecting a Digital Marketing Funnel You will learn the basic sales methodology through a digital marketing funnel in the messengers. You will learn how to plan basic funnels through step by step process.
Digital Marketing Funnel You will learn a variety of funnel types and the assembling process.
You will learn how to integrate the funnel with Google sheets, CRM, and payment.
Digital Advertising You will set up an advertising account on Facebook Instagram. You will launch ads on FB and IG. Experience the first applications from the funnel. You will learn to use some of the most advanced customer acquisition technics.
What can you do after completing this program? After completing combined training and gaining hands-on experiences you will be able to: - work independently as a freelancer offering your service to SMEs; - be hired by the company to cover a Digital Marketing position.
How to apply? Please send us your CV and a brief explanation, how this educational program with hands-on experiences can improve your profile and career in the long run?