Recently started my role as a \"Director Sales and Marketing\" at ODRIS Marketing & Services. A Sales, Consultancy & Training institute in the fields of promoting quality Education network, Real estate, Large residential and commercial projects, producing joint ventures for enhancing sales and timely development of infrastructure. We deal to offer a variety of services pertaining:

1. Joint ventures with others real estate marketing Companies to boost up the SALE
2. Organizing, establishing, Coaching & promoting dealers network across KPK to produce desired sales
3. How to operate, deal, sale and complete large residential and commercial projects. (Member of former board of directors and his great Expertise in known \"Shiekh Yaseen Project\" where 17 projects have been completed successfully will also remain integral part of these endeavors and Property revaluation).
4. How real estate Marketing Companies and real estate builders to be trained in order to offer quality services. A step towards revival of \"REAL ESTATE\" and Property Business.
5. These joint ventures with Marketing Companies to Market, Sale and Developed \"Large Residential & Commercial Projects\" How latest Sales techniques to be applied to boost up the SALE & how these project to be converted into real developed residential and commercial cities.
“We have recently been launched a joined venture with \"Honest Marketing\" a marketing company selling out land plus working on its development \"Shaheen Educational City Residential & Commercial plots located on GT Road - Nowshera. This is initial project, currently we are covering while getting a great experience & exposure so far. It\'s sales is going up day by day with sound established network of sales staff and trained dealers. This dealers network is going to be further equipped about;

a. How latest Sales producing techniques to be learnt and utilized
b. Highly commercial mechanism through services marketing techniques to be followed
In order to

Responsibilities:
• Forecasting and achieving revenue sales targets through sales force & distributors - Primary and Secondary
• Strategy formulation at Regional level & implementation down the line at area/territory level regarding business development & growth
• Ensure product availability via Regional sales force through developing and maintaining new outlets and customers
• Implementation of RTM
• Develop and strengthen relationship with existing and potential Distributors
• Develop and manage relationships with the retail via Area Sales Force, and leverage these relationships to capitalize on business growth opportunities and to achieve smooth execution of the Regional Sales Plans
• In Market Proper execution and verification of the promos through sales force
• Review Regional and Distributors’ Volumes, Return on Investment, sales cycle results, conversion plans and other key sales indicators to identify opportunities to ensure continuous improvement of the Sales Force as well as Distributors
• Effective communication and utilization of merchandising and cycle planning strategies and it\'s execution
• Monitor and report key business indicators (KBIs) such as volume and value trends, Numeric/weighted distribution, Out of stock, share of market, rate of sale etc.
• Sale force to ensure proper display in the chillers as per the Plan o gram
• People Development: Lead, guide, motivate and develop the Regional Sales Force via clearly communicating the objectives, performance improvement plans and roles to ensure sustainable delivery of the locked objectives in term of sales and KBIs

Responsible for forecasting and achieving revenue sales targets - Primary & Secondary
• Ensure product availability through developing and maintaining new outlets and customers
• Prepare and implement market visit & route riding plans.
• Develop and strengthen relationship with existing and potential Distributors.
• Develop and manage relationships with the retail trade directly and via the Area Sales Force, and
leverage these relationships to capitalize on business growth opportunities and to achieve smooth
execution of the Area Sales Plan
• Verification of promos (run by Company) in market.
• Review Area and Distributors’ Volumes, Return on Investment, sales cycle results and other key
sales indicators to identify opportunities to ensure continuous improvement of the Sales Force as
well as the Distributors
• Effective utilization of merchandising material as per MGM
• Responsible for reporting regarding SOM, Brand trends & Behaviors, SWOT analysis along with key
observation on Competition and market activities.
• Lead, Guide, Motivate and Develop the Area Sales Force, Cleary communicating objectives and
roles to ensure sustainable delivery of Area Sales Targets while ensuring effective communication,
implementation of sales cycle plan activities and Communication Strategy.
• Ensure First in First out (FIFO) at Distribution/retailers level.
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Major Responsibilities:
• Responsible for forecasting and achieving sales target for the assigned area.
• Ensure product availability through developing and maintaining new outlets and customers in the assigned area
• Prepare and implement market visit & route riding plans.
• Develop and strengthen relationship with existing and potential dealers/retailers.
• Ensure First in First out (FIFO) at dealers/retailers level.
• Verification of promos (run by Company) in market.
• Monitor and report key business indicators (KBIs) such as daily sales, stock return rate, outlet conversion rate etc

Key Achievements: 2016:
• Trade Coverage Hygiene: 1. Month on month refining process by Obs with respect to TC. 2. Eliminated 215 ghosts, closed & duplicate outlets. 3. 182 new outlets added.
• Spot to Pre Selling Model. Executed as per the deadline (Deadline 1st Feb-16). Achieved month on month progress in KPIs & market Hygiene
• Numeric Enhancement Projects:
1. This was a special task from HO where lists of outlets have been provided after Verification for availability. 2. Made available Olp 250 ml on 90 new outlets, Olp 1000ml on 74 new outlets where Nestle was available. 3. 33 new availability on Keep Tea pack outlets, 4. 652 on Omung right outlets 5. Olp Lassi made available on 242 outlets. This is appreciated by RSM &ZSM.
• Corporate Audit: Audit went superb. Delivered very well on this objective and secured \" Satisfactory\" rating
• Olp Numeric & weighted achievement VS Nestle (RA): 1. Month on month increase in both reads: 2. Numeric by 71% with ever highest number (Eco by 69%) VS NMPK 42% (Nestle 250 41%). 3. Weighted by 78% exit vs NMPK 61%. (Report Source: Jan to Nov-16 AC Nlsn Report)
• Ware House Audit: Achieved Green Zone during Ware House Audit conducted twice in 2016 on both distributions.
• AC Nielsen OOS: 1. Numeric OOS will keep below 5% 2. Weighted OOS will keep below 4%: 1. Numeric OOS: Kept at 2% as well weighted dist also kept below 2%

Major Responsibilities:

• Based in Abbottabad & was responsible to contribute in people development, availability & Visibility. Controlled & Managed workforce of about 17 team members in geographically disbursed area of 10 towns
• Lead, Guide, Motivate and Develop the Area Sales Force, Cleary communicating objectives and roles to ensure sustainable delivery of Area Sales Targets while ensuring effective communication, implementation of sales cycle plan activities and Communication Strategy.
• Review Area and Distributors’ Volumes, Return on Investment, sales cycle results and other key sales indicators to identify opportunities to ensure continuous improvement of the Sales Force as well as the Distributors
• Develop and manage relationships with the retail trade directly and via the Area Sales Force, and leverage these relationships to capitalize on business growth opportunities and to achieve smooth execution of the Area Sales Plan
• Responsible for reporting regarding SOM, Brand trends & Behaviors, SWOT analysis along with key observation on Competition and market activities.

Key Achievements:
• Planed Out & executed heavy Merchandizing budget in terms of 450 back wall units, 250 Dispensers, 50 Counters & 5 Model Shops that further enhanced & strengthen visibility impact with respect to brand equity/communication. This renovated visibility played vital role while building & positioning Morven Gold & Red & White in the minds of consumers.
• Increased numeric/weighted distribution by 8% and reduced out of stock by 3% in the market on the basis of Trade segmentation and induction of resources.
• Recognized best area in terms of visibility & merchandizing in 2012

Major Responsibilities:

• Based in Abbottabad & Kotli AJK respectively for 2.5 years and was responsible for primary & secondary sales targets

• During course of time, handled 11 distributions in Abbottabad Area & 6 Distributors in Kotli Area.
• Responsible for the assigned territory regarding preparation of Original Budgeted (O.B/Forecast) and sales target achievements.
• Training & Development of Sales Teams (OJT & Off-the-Job Training) along with a creation of highly motivated culture.
• Build strong and mutually beneficial relationships with distributors.
• Drive distribution network and infrastructure.
• Drive initiatives to expand sales
• Develop and implement Area business plans.
• Provide strategic inputs for Regional Commercial plans.

Key Achievement:
• Enhanced distribution setups & worked on operations in order to improve the efficiency and growth of business that support us in order to grew declining market from -13% to +2% in 2 years ~ 11.5% YTD growth in Kotli Area AND Over achieved targets by 07% in Abbottabad Area during the years.
• Numeric Coverage enhanced by 10% in Kotli area (yr 2009)
• Increased Numeric Handling of R&W from 55% to 75% in Abboattad Area
• Successfully Re-launched new brand of R&W and achieved Numeric handling of 70% that contributed 15% of portfolio
• Sales increased by 28% of Red & White, and 31 % of Marlboro

• AC Nielsen and Markematics (3rd party) surveys. Analyzing information. identify opportunities, strategize and implement

Major Responsibilities

• Monthly sales Targets achievement & SOM achievement
• Product distribution/Availability/OOS (Out of Stock) Via Numeric and weighted distribution handling
• Communication and execution of trade programs at retail level
• Monitor and report relevant market information
• Execute merchandising guidelines
• Key account management and execution of cycle plans at Key outlets
• Management of various types of promotional activities
• Identification of high visibility outlets, for placement of Point of Sales Materials

Key Achievements:
 Marlboro Launch for first time in Islamabad (2007)
 Targets main LMTs & IMTs (D.Watson, Best Prices, Harold’s, Metro Cash & Carry etc)
 Business expansion: Revenue generated from bottom line of Rs.25,000/month to 250,000
 Through established trade PRs, WS Volume increased by 35% from (0.85 mil to 1.5 mio monthly) that contributed healthy towards taking Area number on growth.