Extensive experience in the fertilizer industry, with a deep understanding of market trends and customer needs
Proven track record of successfully leading and managing a team, driving business growth and profitability
Strong leadership skills and the ability to motivate and mentor employees
Excellent strategic and tactical planning abilities, with a focus on maximizing efficiency and minimizing costs
Strong financial acumen, including experience in budgeting, forecasting, and financial analysis
Effective communication and negotiation skills, able to communicate effectively with customers, suppliers, and other stakeholders
In-depth knowledge of industry regulations and standards, experience ensuring compliance with relevant laws and regulations
Proven expertise in product development, market research, and product launches
Ability to build and maintain strong relationships with key stakeholders, including customers, suppliers, and industry associations
Strong problem-solving and decision-making skills, with the ability to identify and mitigate potential risks.

Achieved target of increasing market share in the region by 15% within one year, surpassing competitors in the fertilizer industry.
Developed a team of 36 people in different areas to create a competitive brand structure.
Established new distributors, retailers, and sole distributors to ensure proper consumption of fertilizer by end users.
Developed strategies to increase sales and market share in the region.
Conducted market research to identify customer needs and preferences.
Developed promotional campaigns to increase brand awareness and sales.
Negotiated contracts with suppliers and distributors to ensure competitive pricing.
Analyzed sales data to identify trends and opportunities for growth.
Prepare monthly sales forecast for zones and sub-zones in line with annual sales forecastSuggest annual trade offer plan in line with economic environment, competitors expected trade offers, and marketing plans.
Plan the new customer development in term of new shops especially rural market and implement the plan

Key Responsibilities

Managed a mix of commercial and customer services areas in parallel included a big portfolio where I had to ensure that the new sales, revenue growth, cross selling & customer retention activities are carried out flawlessly by utilizing the potential of assigned teams at direct retail channel called Joint Shops/Business Centers.


The role included making strategies for sales performance, CS performance, collaborating with internal functions on best practices, minimizing the cannibalization, tracking the performance metrics and data, supporting the teams, identifying the opportunities while working directly with senior leadership.


Exceeded the expectations of management by successfully growing revenue by 20 in North Region.


Managed the vast portfolio of Sales & services which included major products of wireline GPON/DSL/Wimax/HTTF, SME (SaaS) Sales and B2B sales.


Did Business Processes Re-Structuring & Automation for service efficiency, revenue growth and continuous improvement.


Managed Operational Expenditure (OPEX) up to PKR 10 million/month which was reduced by 8 by generating different cost-efficient ideas in time span.


Managed to improve Net Promoter Score by 9 with remarkable 97 overall CSAT in my region.


The role also included a strong follow-up on sales inventory on distribution channels byengaging all kind of stakeholders timely.


To constantly look for innovative ways of improving sales, customer service, staff performance and motivation, reduce costs and in general improve the standing of TES.


Ensure complete understanding of Customer Services Processes, Policies, Code of Conduct & a strict adherence with technical & system support to staff to increase work efficiency and resolve queries within given time to maintain the customer service level up to company standard.


Keep updated office stock, stationery, record of all Office inventory & Cash flow.

Ensuring sales targets achievements for the region including customer acquisition (prepay Sims availability) and revenue (Uload, PPC and PTCL products).
Develop and monitor franchise’s sale distribution network also design and implementation of localize sale promos.
Develop and monitor the channel of Captain Ushop, Ushops and Ustars
To develop / monitor NADRA billing system at Ushops
Ensure proper co-ordination between management and whole channel (Franchise, Captain shop, Ushops Ustars and Royal Retailers)
Develop PR activities to handle all administrative/Govt. dept. issues.

Key Responsibilities: 

To build relationship with the top tier of corporate customers, high revenue generating customers & give them required services
All types of Sales including Post-pay, Prepay and business solutions
To retain the customers
To enhance the Revenue of assigned portfolio by up selling VAS and business solutions 
To recover the pending payable from the portfolio
To conduct the Cost/Benefit analysis every month of different companies in Portfolio to optimize the customer cost
To conduct the activities of COP (Corporate Outreach Program) by delivering Giveaway and collecting the maximum information for profiling
To forecast inventory requirements in order to always ensure availability of all types of stock. 
Gathering customer feed backs & judging patterns, trends, initiating specific actions for continuously improving total customer experience and sales.
Follow up on customer’s complaints and suggestions.
Assistance to higher management in coordination and management of business initiatives for best utilization of resources.
Visit the whole portfolio in every month.

Key achievements:

Highest seller of Ufone handsets in 2013
Highest number of port in sales in company’s promo in 2012
Topped in Monthly Performance scorecard for 8 months in 2012
Topper of company’s currently executed ‘Priority Ambassador Project’
Participated in Ufone’s project of Punjab Vocational Training Institutes under Government of Punjab
Participated in Federal Government’s project for biometric attendance systems installations in all institutes under NAVTCC
Participated in sim delivery project of Internees working under Prime Minister’s Youth Internship Program