- Responsible for planning and implementing sales, marketing and product development programs, both short and long range, targeted toward existing and new markets.
- Develops and implements strategic sales plans and forecasts to achieve corporate objectives for both products and service category.
- Participate in planning and oversees marketing and promotion activities including print, online, electronic media, direct mail etc.
- Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.Achieves satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends
- Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
- Monitors competitor products, sales and marketing activities.
- Establishes and maintains relationships with industry influencers and key strategic partners.
- Guides preparation of marketing activity reports and presents to executive management.
- Meets with key clients, assisting sales representative with maintaining relationships and negotiating and closing deals.
- Reviews and analyzes sales performances against programs, quotes and plans to determine effectiveness.
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