•Responsible for Corporate Business Development (B2B Sales)
•Establishment of marketing and business strategies
•Ensuring constant revenue generation of the firm
•Conducting B2B client meetings and follow-ups (Soft Selling)
•Initiate and perform brand building pursuit
•Execution, participation and management of (IAPEX & PFC etc.) trade-shows activities to promote business, maintain market presence and originate potential business-oriented leads.
•Content development and design brief preparation of marketing campaigns.
•Advance strategic bonds with industry players mainly “Architects and Contracting Companies”
•Key accounts management during the project life cycle
•To keep track of market trends/shifts and competitor moves
•Drafting of persuasive emails and business proposals
•International (Chinese) vendor management through focused communications and win-win negotiations to streamline the company’s import process whenever required

•Accepted responsibility to develop business from International (Chinese) market and generate assigned Sales amount.
•Provided service consultancy to platform members (clients) for better understanding and successful utilization of the marketplace
•Extensive workings and persistent dealings were conducted with export oriented international companies
•Induced clients to maximize online business exposure through digital marketing and targeted advertising investments
•Key account management and troubleshooting of personal clientele
•Catered diversified industry patrons by rigorous research and analysis of products, competition and markets
•Reported feedback to Tradekey management for continuous improvement and designing of efficient need-based products

• Initiated small business by creating Rice Brand as (Rivaj Rice), for direct consumers in a highly competitive market of essential goods and FMCG industry
• Given life to the whole business idea from scratch
• Created synergy by making strategic partnership with a colleague who had good connections in rice mills of Punjab and advantage of national mobility
• Streamlined the business according to scarce resources
• Implemented and practically tested all possible marketing study, knowledge and tools to run the subjected business
• Opened an exclusive branded rice outlet to distribute and retail the products directly to consumers and save indirect channel cost
• Local market assessment by gaining on field experience of Karachi Bazars (wholesale and retail)
• Conducted business project as pilot testing to observe the real market pulse, learn on ground business phenomena, draw parallels with prior business studies and to boost self confidence