Brand Specialist

ACE Money Transfer is UK based company with its headquarters in Manchester, United Kingdom. The company is an online remittance service provider for customers out of the UK, Canada, Australia, and the European Union, including Switzerland. The company is a parent company in a group of companies with a diversified portfolio including digital wallet services in the UK and real estate, advertising businesses, and software solutions in Pakistan.

Responsibilities:

Develop and implement a comprehensive brand strategy that aligns with business objectives.
Define and articulate the brand voice and tone, ensuring all communications reflect the desired personality and message.
Oversee the creation and maintenance of a brand book that outlines brand guidelines, including logo usage, color palettes, fonts, and messaging.
Develop high-quality content for our website, mobile app, social media platforms, email marketing campaigns, SMS messages, push notifications, and creative briefs.
Collaborate with the Digital Content/Copywriter and PR department to create compelling brand storytelling across all digital channels.
Stay up-to-date on digital content marketing trends and best practices.
Analyze content performance metrics and iterate content strategy based on data.
Work with designers and developers to ensure brand consistency across the website and mobile app.
Monitor brand sentiment and conduct market research to identify opportunities for brand enhancement.
Develop and manage brand partnerships and collaborations to increase brand awareness.
Manage and track brand performance metrics to measure the effectiveness of brand strategy.

Skills

Social Trends Brand Development Commercial Awareness Content Wiring

Job Details

Industry:

Banking/Financial Services

Functional Area:

Marketing

Total Positions:

1 Post

Job Shift:

First Shift (Day)

Job Type:

Full Time/Permanent

Job Location:

Rawalpindi, Pakistan

Gender:

No Preference

Minimum Education:

Bachelors

Career Level:

Experienced Professional

Minimum Experience:

2 Years

Apply Before:

May 17, 2024

Posting Date:

Apr 16, 2024

Aftab Currency Exchange Ltd

Banking/Financial Services · 201-300 employees - Rawalpindi

Aftab Currency Exchange Ltd. is a UK incorporated Company that is part of the well-established Aftab group companies and has been operating in the North West of England since 2002. Our head office was the starting point of the UK success story when we commenced business with retail clients and two business associates we now have our London branch in South West London and have over the past 9 years expanded our coverage through the use of agents across the UK and now boosts a network of more than 280 business associates and agents using the Aftab Currency Exchange name which we have worked hard to maintain our credibility and trusts within the Pakistani community.