Marketing / Product Manager

AMT Electric Pvt Ltd

Islamabad , Pakistan

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Posted May 10, 2024 170 views Report Job

Main Responsibilities:

Develop and execute strategic marketing plans and product roadmaps that align with business objectives such as brand awareness, lead generation, customer acquisition, and revenue growth.
Define and communicate a clear vision for the product portfolio based on customer needs, market trends, and business goals.
Work closely with sales, engineering, design, marketing, and customer support teams to ensure alignment of product development and marketing efforts with overall business goals.
Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for growth.
Use insights to guide marketing strategies and product development priorities.
Gain a deep understanding of target audiences to tailor advertising strategies and messaging that resonate with potential customers.
Advocate for customer needs and preferences throughout the product development lifecycle.
Oversee the creation and execution of marketing campaigns across multiple channels, including digital, social media, email, content marketing, and events.
Develop go-to-market strategies for new product launches to drive product adoption and revenue growth.
Manage the marketing budget effectively, allocating resources strategically to maximize ROI and achieve desired outcomes.
Track, analyze, and report on the performance of marketing campaigns and product performance metrics.
Use data-driven insights to optimize performance and drive continuous improvement.
Stay up to date with industry trends, emerging technologies, and best practices in both marketing and product management.
Recommend innovative approaches to enhance marketing efforts and improve product development processes.
Communicate product updates, targets, and decisions to internal stakeholders, including senior management, ensuring alignment and transparency across the organization.
Lead and mentor a team of marketing and product professionals, providing guidance, support, and development opportunities to ensure the team's success.
Build and maintain relationships with key stakeholders, including customers, partners, media, and influencers, to enhance brand visibility and credibility.
Manage relationships with external agencies and vendors, ensuring deliverables meet quality standards and objectives are met on time and within budget.
Represent the company at industry events, conferences, and trade shows.
Participate in networking opportunities to promote the brand and build relationships with potential partners and customers.
Manage the end-to-end product development process, including defining product requirements, creating user stories, conducting design reviews, and overseeing product testing and validation. Top of Form

Required skills:

Inspires and develops high-performing teams, fostering motivation and growth.
Capable of crafting and executing plans that yield tangible business outcomes.
Skilled in interpreting data to identify trends and make informed, data-driven decisions.
Experienced in utilizing CRM (Customer Relationship Management), marketing automation, analytics, and social media management platforms to drive marketing success.
Passion for technology and innovation, with a customer-centric mindset.
Strong project management skills, with the ability to prioritize and manage multiple projects simultaneously.
Ability to rise in a fast-paced, dynamic environment and adapt to changing priorities and requirements.
Strong leadership and communication skills, with the ability to influence and inspire cross-functional teams.
Excellent analytical and problem-solving skills, with the ability to translate data and insights into actionable product decisions.
Expertise in Active development methodologies and tools.

Qualification:

Bachelor’s or master’s degree in marketing majors, media sciences or related field.
Proven experience in marketing roles with a minimum of 5-7 years in a managerial or leadership position.