SEO / Digital Marketing Expert

AS Estimation and Consultants

Lahore , Pakistan

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Posted Apr 06, 2024 272 views Report Job

Key Responsibilities,

Identifying relevant keywords that your target audience is searching for and developing a strategy to incorporate them into website content.
Optimizing website elements like title tags, meta descriptions, header tags, and content for search engines and user experience.
Identifying and fixing technical issues that could be hindering website performance in search results. This might involve working with developers to ensure proper website structure and speed.
Earning backlinks from high-quality websites to increase website authority in the eyes of search engines.
Tracking website traffic, keyword rankings, and SEO campaign performance to measure success and identify areas for improvement.
SEO best practices are constantly evolving, so staying informed about the latest search engine algorithms and trends is crucial.
Developing a data-driven social media strategy to achieve specific marketing objectives.
Creating engaging content tailored to each social media platform.
Growing a brand's social media following, interacting with followers, and building a positive online community.
Managing paid social media advertising campaigns to reach a wider audience.
Tracking and analyzing social media performance metrics to measure success and adjust strategies as needed.
Updating website content, including text, images, and videos.
Ensure all website features and functionalities are working properly.
Identify and troubleshoot technical issues.
Perform website backups and maintain disaster recovery protocols.
Install and update website plugins and software.
Monitor website security and implement measures to prevent breaches.
Optimize website speed and performance.
Maintain website analytics and reporting.
Stay up-to-date on the latest web development trends and best practices.
Collaborate with designers and developers to implement website changes.

Candidate must have,

Strong understanding of SEO principles and best practices
Experience with keyword research tools
Excellent analytical and problem-solving skills
Content writing skills
Ability to work independently and as part of a team
Experience developing and executing social media marketing campaigns
Strong understanding of major social media platforms (Facebook, Instagram, Twitter, etc.)
Excellent content creation skills.
Analytical skills and ability to interpret social media data
Experience with social media management tools
Proven experience in website maintenance and management.
Strong understanding of HTML, CSS, and JavaScript (or similar scripting languages).
Experience with content management systems (e.g., WordPress, Drupal).
Excellent problem-solving and analytical skills.
Meticulous attention to detail.
Excellent communication and collaboration skills.
Ability to work independently and manage multiple tasks.
Keep and eye on fake clicks and try to resolve.