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Social Media / Web Content Specialist

The Copywriter/Social Media Coordinator will write, review and edit marketing material and coordinate social media activities for the organization. This role will work collaboratively with staff from across the organization to promote their goals and messages while maintaining and aligning with corporate message and image. This person will play a pivotal role in executing and refining IBG' credibility and build communities to create integrated marketing campaigns ensuring consistency in voice and brand.

ESSENTIAL JOB DUTIES:

Conceptualizing and creating both original and curated content for two brands' social media channels
Monitoring social media channels and responding to customers accordingly
Reporting social media analytics and evolving strategy continually based on findings
Trying new ideas to improve upon methods and techniques
Writing marketing copy for landing pages, email marketing, website, apps, product descriptions and more as needed
Pitching blog ideas, writing posts, and publishing using WordPress
Collaborating with internal stakeholders to nail down messaging for a range of projects
Gathering content internally based on office events and other company culture moments
Contributing creative ideas in support of brand strategy and team's greater goals
Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
Set up and optimize company pages within each platform to increase the visibility of company’s social content
Moderate all user-generated content in line with the moderation policy for each community
Create editorial calendars and syndication schedules
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions

JOB REQUIREMENTS:

Proven working experience in social media or related field
Minimum 2 years experience as a copywriter or social media coordinator
Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
Demonstrable social networking experience and social analytics tools knowledge
Adequate knowledge of web design, web development, CRO and SEO
Knowledge of online marketing and good understanding of major marketing channels
Positive attitude, detail and customer oriented with good multitasking and organisational ability
Fluency in English
BS in Communications, Marketing, Business, New Media or Public Relations
Excellent written and verbal communication skills
Technical knowledge and understanding of social media platforms, metrics and tracking

Job Details

Industry:

Information Technology

Functional Area:

Writer

Total Positions:

1 Post

Job Shift:

First Shift (Day)

Job Type:

Contract

Job Location:

Pak PWED Employees, Rawalpindi, Pakistan

Gender:

No Preference

Minimum Education:

Bachelors

Career Level:

Experienced Professional

Minimum Experience:

3 Years

Apply Before:

Aug 28, 2015

Posting Date:

Aug 12, 2015

D4 Interactive Pvt Ltd

Information Technology · 1-10 employees - Rawalpindi

D4 is an interactive and digital marketing agency providing top notch services in strategy, creative solutions, digital brand campaign, software development, website design & development, mobile applications, SEO/SEM, social media, advertising and cyber security.