Posted Nov 02, 2015
Our Vision: Make Dawlance A Global Brand By Practicing Reliability: Make Pakistan Proud Of Us
Mission is to achieve VISION without compromising our core value of RELIABILITY.
COMPANY EXPECTATIONS:
At Dawlance, everyone has responsibilities to fulfill on a consistent basis. It is expected that you will achieve professional excellence while enjoying work.
Every aspect of Business these days has a science behind it and you are expected to implement the science behind successful Product Management.
CAREER PATH:
If you are prepared to deliver, Dawlance gives you an opportunity to excel and have career advances. As Category Manager, you will be the custodian and champion of the assigned category.
Upon successful management of the category for a period of 2 years, based on your passion, to move into other facets of marketing such as, communications or market research. You will have also the opportunity to move into Sales or After-sales Customer Services
KEY RESPONSIBILITIES:
The key deliverable for this position are:
- Developing Annual Operating Plan
- Competitive Intelligence through market visits.
- New Product Development through IPDP.
- Demand Supply Analysis through PSI.
- Pricing Strategy through PVL (Six Sigma Tool)
- Category manager is responsible to gather consumer insights through monthly interactions with consumers to identify unmet needs and generate ideas for new product/ features selection.
- Develop advertising and promotion strategies with communication team including Advertising, Brand Activation, Digital & PR plans for existing & new products
Only short listed candidates will be contacted.
Job Details
Dawlance Group of Companies
Dawlance, a leading home appliances brand of Pakistan now part of Arcelik, Turkey, was established in 1980 with the vision of making Dawlance a Global brand by practicing reliability and to make Pakistan Proud. Dawlance was acquired by Arcelik in 2016 after which Dawlance became a wholly-owned subsidiary of the 2nd largest White goods company in Europe. Dawlance now serves its consumers in 3 functions involving Food Care, Fabric Care and Home Care with its wide range of appliances including refrigerators, freezers, microwave ovens, water dispensers, small kitchen appliances, hoods & hobs, washing machines, dishwashers and air conditioners. The brand also has an after sales network stretching across Pakistan that offers 24/7 customer service. Dawlance promises reliability in every way for its consumers and stakeholders alike; Reliability is the key characteristic of Dawlance and is exercised within all functions of the company; it is in fact embedded in the organization's culture. Aside from its reliability, Dawlance's major strengths are differentiation and relevance- it makes products that are relevant to the needs of the Pakistani households but with an element of differentiation; Dawlance takes pride in introducing innovative products for the Pakistani market to enhance the lifestyle of its consumers and deliver a superior product experience New vision: be Pakistan’s largest household technology solution provider, empowering consumers to meet their lifestyle needs New Mission: create value for all our customers and stakeholders by providing reliable and innovative products & services, while being a responsible corporate citizen
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