Posted Oct 29, 2014
Marketing executives are involved in developing marketing campaigns to promote a product, service or idea. It is a varied role that includes planning, advertising, public relations, event organisation, product development, distribution, sponsorship and research. The work is often challenging and fast-paced.
Many organisations have marketing departments, meaning that marketing executives can be found in both the private and public sectors, ranging from the financial, retailing and media industries to voluntary and public sector organisations.
The responsibilities of a marketing executive vary depending on the size of the organisation and sector, and whether the focus is on selling a product or service or on raising awareness of an issue that affects the public.
Marketing executives may also be known as marketing officers or coordinators.
Skills
In a 2010 survey by the American Management Association (AMA), a majority of executives responded that they need employees with solid critical thinking skills, but the current pool of workers has not sufficiently developed them. Critical thinking, or the ability to analyze situations or statements and determine their validity, is the foundation on which modern management professionals build their careers. Critical thinking breeds creative thinking, which in turn solves problems. This is exactly what employers need from managers.
2. Project Management
In business today, you don’t have to hold the title of project manager to be one. Projects can be simple or complex, short- or long-term, but in marketing, they are increasingly happening in quick response to social media opportunities and customer engagement. Future marketing managers will need to sharpen their project management skills in order to lead their teams and accomplish their objectives.
3. Analytical Skills
Successful marketing managers have analytical minds. They know the value of the vast amount of data available today, and are highly interested in what that data can reveal about consumer behavior, efficacy of various marketing approaches and more. The best managers also know how to look beyond the data and pick up on trends and patterns that can lead to better, more successful marketing efforts.
4. Holistic Approach
Future managers will approach marketing by thinking in terms of integrated, interconnected systems, and how they affect each other. From trade show displays to Twitter feeds, it’s vitally important to see how the relationships between all parts of the marketing plan work, and to manage them effectively.
5. Technical Skills
Because technology will continue to advance and closely influence how marketing is accomplished, it will always be important for marketing managers to be tech savvy. Customer engagement will occur in more ways, and competing for their attention will mean delivering the services and information they want, through user-friendly apps and relationship-building tools. So while marketing managers will depend on technology innovators to create the tools, they must be familiar with what consumers want and how best to deliver it.
Job Details
Jam Samo Advertisement Network
Jam Samo advertisement Network is the largest cable media Group of Sindh which has the Rights of advertisement of 25 cable TV networks of Sindh Pakistan. We can provide extra ordinary mileage to our clients due to good relationship with cable operators of All Pakistan. We have come to know through some reliable sources that your company wants to advertise in Major cities of Sindh Pakistan through cable TV networks. So we offer our services to your company for launching advertisement campaign all over Pakistan. Jam Samo advertisement Network Now introducing new service of cable TV advertisement in Star plus, SONY & In house videos channel during break. All National, Multinational & Local Products Video Commercial. Flash Tickers /Scrolls. Logos, Documentaries ETC. On TV Cable Network. Kindly find and check enclosed file of covering area in Sindh Pakistan. If you need and further information please feel free to contact me. Naqash Samoon Call me at: 0333-7526880 Email [email protected] Thanks.
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