Posted Dec 01, 2015
Job Description:
The PPC / Google Adword Expert position is responsible for managing various PPC campaigns to ensure that they are optimized to deliver the maximum ROI for the company clients. He/she must be Google Certified PPC/Adwords Expert
Specifically we are looking for copy writing and journalistic or advertising background person
* Manage multiple PPC campaigns through Google and Yahoo.
* Improve ROI for PPC campaigns through proactive bid and position changes.
* Improve traffic quality through keyword research, use of negative keywords, omission of poor quality keywords.
* Improve CTR through testing effective ad copies.
* Should have first hand knowledge of Google Analytics.
* Improve conversion and navigation paths through testing different landing pages and identifying best performers.
* Run A/B Split and multi-variate PPC tests, assess outcomes and improve campaigns
* Create and distribute PPC ROI reports, conversion reports, keyword and campaign performance reports
* Should be updated with latest technologies.SEO
* To do a complete analysis of website along with their recommendations.
* To do in-depth keyword analysis using different tools.
* Should be able to do On-page and Off-page Optimization with professional expertise.
* Should be able to run linkage campaigns effectively.
* Should be updated with latest technologies.
Experience running large search and display campaigns
Good to have:
Experience with acquision and/or kenshoo
Skills
Key Skills: Keyword Research, Keyword optimization, Industry Research, Competitor Research, Campaign development and Optimization for CTR, CPC, CPM, CTA
Job Details
Progos Tech
pPROGOSTECH is a Digital Agency that delivers quality. The main areas of focus includes E-Commerce Development, Search and Social Media, Mobile Apps, Enterprise Application, Electronic Cigarette and Business Development. We put our heads together to build you brilliant websites, notable social presence, and a name in the market./p
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