Work closely with the head of department of marketing and public relations to develop story concepts and writes compelling press releases, public service announcements and media advisories to place in local, regional and national news media; plans and executes a hometown publicity program.
Works extensively with other campus departments to garner newsworthy public relations stories; cultivates relationships with faculty, staff and students as sources for news and feature stories.
Collect, compile and maintain media contacts list/database.
Send media kits, press releases and pitch stories to appropriate media outlets.
Communicate promptly and effectively to requests for response, research, quotes, photos, interviews and information from media contacts; gathers answers through communication with colleagues, usage of historical/archival material, student contact or outside sources.
Writes and edits material for news media, college publications, the website and other audiences; ensures photographic coverage for publicity and publications and assists in advertising creation and placement.
Collect, compile and maintain media clip archive; responsible for monitoring all press clippings and information sources for Roots Events.
Collect, compile and disseminate the master university calendar of events and website calendar to internal and external audiences.
Work with the HOD of marketing and public relations to assist in the development of marketing and advertising plans for on-campus programs through media buying and placement.
Assist executive HOD in annual planning and budgeting and operates within approved budget.
Assist the offices of event planning, alumni relations and development with special events.
Develops and maintains current faculty expert list, publishes to the website and promotes to the media.
Bachelors degree in Journalism, English, Communications or related field.
A minimum of 3-5 years experience in the field of public relations, community relations or professional writing required.
Very strong writing skills and superior interpersonal communication skills needed. Mastery of rules of grammar essential.
Must be highly organized and able to multi task and work within deadlines.
Background & History/strong
Roots International Schools is part of Roots School System founded in 1988 by Mrs. Riffat Mushtaq Aizaz-e-Fazeelat which is distinct in its academic standards and all round development of the child. RIS, metropolitan schools are labeled and founded by her son Mr. Walid M ...Read More