Terms of reference
Communications Officer, WWF–Pakistan
Reporting to : Senior Manager Communications
Personnel Responsibilities : Nil
Employment Grade : C3
Duty Station : WWF–Pakistan, Head Office, Lahore
Duration/Type of Contract : Full time / Long term contract
Summary
The communication officer position will be twofold:
1) The officer will be required to support the Press and Media Relations Coordinator in developing and maintaining positive working relationships with targeted online, print and broadcast journalists, editorial writers and columnists
2) The officer will be required to interact with distributors and retailers for the sale of Natura and other WWF-Pakistan publications as well as engage in its marketing and outreach. The incumbent should have a pleasant, dynamic and communicative personality and the ability to engage and convince others.
Duties and Responsibilities:
1. Develop and maintain positive working relationships with targeted online, print and broadcast journalists, editorial writers and columnists.
2. Pursue opportunities to promote WWF–Pakistan’s conservation agenda; compile compelling stories from the field;
3. Execute and monitor media strategies and activities; these include press inquiries, press conferences, one-to-one briefings, press releases and field visits;
4. Collect information for distribution and free sampling of Natura and other WWF-Pakistan publications;
5. Interact with retailers for of WWF-Pakistan publications;
6. Engage with corporates and other organizations to sell ad space in magazine;
7. Provide support to members of the Communications department as and when required.
Selection Criteria
Education and Work Experience
Skills and Ability
WWF is a global environmental conservation organization that aims to conserve nature and ecological processes by preserving genetic, species and ecosystem diversity, ensuring that the use of renewable natural resources is sustainable both now and in the longer term and promoting action to reduce pollution and wasteful exploitation and consumption of resources and energy.