Assistant Marketing Manager

1 World Dev is seeking an Assistant Marketing Manager to join their textile buying house and contribute to marketing, buyer development, and business growth efforts. This full-time position based in Pakistan requires an individual who is eager to learn the textile industry and take ownership of marketing activities that drive the companys expansion into international markets. The candidate works closely with management to identify and engage potential textile and garment buyers worldwide, support sales efforts with qualified lead generation, and help maintain a strong online and offline marketing presence. This role does not involve managing a team but requires strong organizational and communication skills to handle various marketing and business development tasks independently. The ideal candidate has 1 to 3 years of experience in marketing, sales, business development, textile, or sourcing, with a solid understanding of marketing concepts and the ability to work hands-on across multiple channels like email marketing, LinkedIn outreach, and digital content management. Responsibilities include researching target markets and competitors, building and maintaining a database of potential buyers, preparing product and company marketing materials, and supporting international buyer communication. The role offers a unique chance to gain direct exposure to global buyers and develop skills that can lead to growth as a Marketing Manager or Business Development Manager within an international sourcing environment.
Responsibilities

Research and identify potential international textile and garment buyers including importers, wholesalers, retailers, brands, and sourcing companies who may require the companys products.
Build and maintain an accurate and organized database of potential buyers and business contacts using spreadsheets or CRM tools.
Support the sales team by providing qualified leads and detailed company information to aid in their outreach and conversion efforts.
Use email, LinkedIn, and other relevant communication channels to initiate contact with potential buyers and maintain ongoing communication.
Prepare professional marketing materials such as inquiries, introductions, quotations, follow-ups, product presentations, catalogues, and company profiles to assist sales and marketing campaigns.
Conduct thorough research on international markets to discover new business opportunities and analyze competitors products, markets, and strategies.
Assist with enhancing the companys online presence through managing website updates, social media posts, and other digital marketing content.
Coordinate with suppliers and internal teams to gather comprehensive product details including prices, specifications, and images required by potential buyers.
Maintain organized records of buyer interactions, outreach responses, meetings, inquiries, and sales opportunities to track marketing progress.
Prepare and present regular reports detailing marketing activities, lead generation results, and business development progress for management review.
Demonstrate self-motivation and ability to work independently while meeting targets and supporting overall marketing and sales objectives.
Stay informed about industry trends, export/import practices, and best practices in digital and email marketing to continuously improve business outreach and engagement efforts.
Assist management with additional marketing and business development projects as needed to support the companys growth initiatives.