Posted Feb 28, 2019
Market Research Analyst Responsibilities
Include:
· Collecting data on consumers, competitors and market place and consolidating information into actionable items, reports, and presentations
· Understanding business objectives and designing surveys to discover prospective customers’ preferences
· Compiling and analyzing statistical data using modern and traditional methods to collect it
Job brief
We are looking for a Market Research analyst to survey customer preferences and statistical data in order to support customers during their decision-making process regarding product designs, prices and promotions. The successful market researcher will be able to analyze autonomously qualitative data, trends, strategies and competition aiming at increasing competitiveness.
Responsibilities
· Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations
· Understand business objectives and design surveys to discover prospective customers’ preferences
· Compile and analyze statistical data using modern and traditional methods to collect it
· Perform valid and reliable market research SWOT analysis
· Interpret data, formulate reports and make recommendations
· Use online market research and catalogue findings to databases
· Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation
· Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct
· Remain fully informed on market trends, other parties researches and implement best practices
Requirements
· Proven market research analysis experience
· Ability to interpret large amounts of data and to multi-task
· Strong communication and presentation skills
· Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office
· Search engines, web analytics and business research tools acumen
· Familiarity with CRM programs
· Adequate knowledge of data collection methods (polls, focus groups, surveys etc)
· Working knowledge of data warehousing, modelling and mining
· Strong analytical and critical thinking
· BS degree in Statistics, Marketing or related field
Job Details
100% Organic
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