Posted Dec 24, 2019 4 views
360factors is seeking a marketing data analyst that thrives on turning data into insight. The successful candidate displays strong business acumen and communication skills and enjoys helping to drive growth through understanding our products, markets, and team effectiveness. In this role you will be responsible for:
Benchmarking
· Analyze Google Analytics, CRM and marketing automation data to provide insight into marketing and sales performance by channel and activity
· Track marketing activities and benchmarks comparing against B2B software industry metrics
· Find and understand the most accurate and correct data sources for a given analysis
· Recommend testing of email components and interpret results to improve email metrics, in collaboration with the Digital Marketing Manager
Reporting
· Query marketing data using TSQL, integrating data from multiple sources with appropriate data structures to support analysis
· Provide analytics on target consumer journey through the funnel, understanding what motivates customers and compels them to act so marketing and sales teams can focus on the right opportunities
· Prepares and distributes daily, weekly, monthly and quarterly sales and marketing reports to executives
· Provide ad hoc analysis, presentations, status reports, and meeting recaps when necessary
Communications
· Convert complex data and findings into presentations and reports for marketing and senior leaders that are clear, concise, and understandable
· Create dashboards for the sales and marketing team on data of what is working across channels for lead generation and sales performance improvement
Requirements
· Bachelor’s degree in business or technology field
· Minimum of 3 years as business analyst
· Experience in advanced reporting in CRM software
· Experience in Google Analytics reporting
· Advanced Excel with higher level math and logic skills
· Well versed in data mining (databases, querying languages, TSQL)
· Demonstrated skill communicating complex analysis to non-experts
· Experience working with geographically dispersed teams a plus
· Strong analytical, technical, organizational and interpersonal skills
· Zoho CRM and Analytics a plus
Job Details
360factors
360factors empowers organizations to accelerate productivity, innovation and profitability by predicting risks and streamlining compliance. Predict360, its flagship software product, is a Risk and Compliance Intelligence Platform augmented with Artificial Intelligence technology to predict and mitigate operational risks while streamlining regulatory compliance. Predict360 integrates regulations and obligations, compliance management, risks and controls, audits and assessments, policies and procedures, and training in a single cloud-based SaaS platform based on artificial intelligence to provide predictive analytics and unique insights for predicting risks and streamlining compliance. 360factors is the exclusive endorsed solution provider for compliance management by the American Bankers Association (ABA). Visit www.360factors.com for more information. As an employer, we equip our employees with the skills necessary for their professional growth, provide them with a world class working culture that embraces diversity and reward them for outstanding performance. We look for talented, energetic and self- motivated individuals to join our team. Become a part of 360factors and discover the impact you could make with us!
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