Candidates must be experienced in White Hat SEO, Onsite SEO, Good at building high quality links, content marketing techniques and Keywords Research.
· The quality of the content and how customers interact with it
· Which keywords are most important for the client
· Page errors and problems with loading times
· The amount and quality of other websites linking back to the client
· Potential SEO violations that are incurring a penalty
· Page authority, domain authority, and other metrics·
· Ensuring keywords are used properly (in the title, first paragraph, etc.)
· The importance of having a mobile optimized website
· Creating citations to strengthen the business’s local presence
· Driving traffic from numerous sources around the web
· Determine the best keywords to focus on throughout campaign
· Optimize content for terms like “Automotive Repair Dubai, UAE”
· Perform on-page and back-end optimizations for better rankings
· Track, report, and analyze website analytics and PPC initiatives and campaigns
· Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies ·
· Optimize copy and landing pages for search engine marketing
· Research and implement search engine optimization recommendations
· Research and analyze competitor advertising links
· Work with the development team to ensure SEO best practices are properly implemented on newly developed code
· Work with editorial and marketing teams to drive SEO in content creation and content programming
· Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords