Responsibilities/JDs:

1. Digital Marketing Strategy:

  • Develop and implement digital marketing plans that align with the company's goals.
  • Execute campaigns across various digital channels, including social media, email marketing, SEO, SEM, and online advertising.

2. Photography:

  • Capture high-quality photographs that align with the brand's visual identity and storytelling objectives.
  • Conduct photoshoots for various purposes, including products, events, and promotional materials.
  • Edit and retouch images to ensure a polished and professional final product.

3. Videography:

  • Shoot and edit videos for diverse purposes such as marketing campaigns, social media content, and internal communications.
  • Collaborate with cross-functional teams to understand video requirements and execute creative concepts.
  • Ensure video content is aligned with brand guidelines and resonates with the target audience.

4. SEO (Search Engine Optimization):

  • Implement and refine SEO strategies to enhance online visibility and drive targeted traffic.
  • Initiate ad campaigns to generate quality leads.
  • Utilize analytics tools to extract actionable insights, continuously optimizing digital marketing campaigns.

5. SEM (Search Engine Marketing):

  • Manage PPC campaigns, including ad creation, targeting, and budget management.
  • Analyze and optimize campaigns to increase visibility and conversions while maintaining a strong ROI.

6. Content Creation:

  • Create compelling content for various digital channels.
  • Proficiently use video editing software to produce high-quality multimedia content.
  • Ensure content maintains brand voice and resonates effectively with target the audience.

7. Social Media Management:

  • Manage and grow the company's presence on social media platforms.
  • Create content, engage with followers, and analyze performance metrics.

8. Analytics and Reporting:

  • Monitor and report on the performance of digital marketing campaigns.
  • Utilize tools like Google Analytics to track website traffic, engagement, conversions, and other key metrics.

9. Staying Updated:

  • Keep abreast of the latest digital marketing trends and technologies.
  • Attend workshops, webinars, and networking events to stay informed.

Job Details

Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Job Location:
Gender:
No Preference
Minimum Education:
Bachelors
Degree Title:
Mass communication degree or relevant field.
Career Level:
Experienced Professional
Experience:
2 Years - 3 Years (Experience in a Digital Marketing Agency will be considered a plus point.)
Apply Before:
Apr 23, 2024
Posting Date:
Mar 22, 2024

AA Exchange Company (Pvt) Ltd.

Banking/Financial Services · 301-600 employees - Islamabad

AA Exchange is an established name in the money Exchange and Remittance business market and has been serving customers through our various products and services over more than 13 years. I am honored to say that AA Exchange is always striving to provide the additional services to meet customers financial needs, not only foreign currency exchange but also in-home remittances. We are the only exchange house in Pakistan providing Money Gram, Western Union and RIA Financial remittance services under one roof. As a part of our strategy for reaching out to the customers, we are opening more branches across Pakistan, locations most convenient for customers not only in urban areas but focusing on rural areas as well. AA Exchange is the name of trust and professionalism that cares for its customer.

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