Marketing Manager Furniture

Agay Barho seeks a Marketing Manager Furniture with a minimum of 5 years of experience to lead and execute comprehensive marketing campaigns aimed at generating qualified leads and increasing showroom footfall. The role focuses on performance marketing, social media management, brand building, and content creation with a strong emphasis on ROI tracking and campaign optimization. This position requires expertise in managing digital platforms, overseeing product and project shoots, coordinating with creative teams, and engaging with architects and designers to drive the visibility of Workman Furniture's offerings. The candidate will contribute to branding initiatives and offline marketing activities, managing brochures, signage, vehicle branding, and event participation to reinforce the company's market presence. This role demands a data-driven, creative, and execution-oriented mindset capable of managing multiple campaigns and deadlines efficiently. Although this position does not include managing a team directly, the successful candidate must collaborate effectively with vendors, agencies, photographers, and production teams while maintaining consistent brand communication across all marketing channels. An MBA in marketing along with previous experience in luxury and lifestyle brands in furniture or related industries is preferred. The Marketing Manager plays a vital role in enhancing the brand image and driving business growth through strategic marketing initiatives for Agay Barho.
Responsibilities

• Develop, plan, execute, and optimize digital marketing campaigns across Meta and Google Ads platforms to generate qualified leads and improve showroom visits.
• Manage SEO strategies and monitor website performance to boost online presence and enhance user engagement.
• Track and analyze campaign metrics including KPIs, cost per lead, and return on investment to refine marketing strategies and maximize results.
• Oversee management of social media platforms such as Facebook, Instagram, LinkedIn, and YouTube, including regular content updates and audience engagement.
• Supervise the creation of high-quality marketing content including reels, videos, and campaign creatives in collaboration with graphic designers and production teams.
• Coordinate and plan product and project photo and video shoots, handling styling, production logistics, and ensuring visual assets align with brand standards.
• Manage offline marketing materials including brochures, catalogues, showroom visuals, signage, and vehicle branding to maintain a consistent brand image.
• Organize and coordinate architect and designer engagement events, exhibitions, expos, and dealer meetups to foster industry relationships and brand awareness.
• Prepare comprehensive marketing dashboards, monthly reports, and ROI analyses to communicate results and insights to senior management.
• Monitor marketing budgets meticulously to ensure cost-effective spending and optimal allocation of resources across all campaigns and initiatives.
• Collaborate with external vendors and agencies to execute marketing plans efficiently while ensuring brand guidelines and quality standards are maintained.
• Drive brand management and campaign execution by aligning marketing activities with Agay Barhos strategic objectives and luxury lifestyle positioning.
• Maintain strong communication and presentation capabilities to effectively convey marketing strategies, results, and opportunities internally and externally.
• Apply a data-driven and result-focused approach to all marketing operations to continuously improve performance and achieve business targets.
• Adapt to fast-paced marketing environments, manage multiple projects concurrently, and meet deadlines without compromising quality.