Paid Media Specialist

AH Interiors is seeking a dedicated Paid Media Specialist to join our dynamic team in Islamabad. This office-based role focuses on managing and optimizing Meta Ads and Google Ads campaigns to drive performance marketing efforts. The ideal candidate has at least three years of hands-on experience in paid search management and campaign optimization. As a Paid Media Specialist, you will lead a small team of two, guiding and supporting them to achieve campaign objectives and ensure the successful execution of paid media strategies. Your expertise will be critical in bidding management, audience targeting, and conversion tracking to maximize the return on investment for our advertising spend. In this role, you will work closely with the marketing department to develop and implement comprehensive paid media plans across multiple platforms. Your responsibilities will include conducting keyword research, analyzing campaign performance metrics, and using data-driven insights to refine strategies continuously. This position requires a deep understanding of Google Ads, Meta Ads Manager, and various bid management techniques. Your ability to optimize ad campaigns and perform detailed performance analysis will directly impact the growth and visibility of AH Interiors' brand and services in a competitive market.
Responsibilities

Plan, develop, and execute paid media campaigns primarily using Google Ads and Meta Ads platforms.
Manage daily campaign operations including bid management, budget allocation, and audience targeting to achieve maximum ROI.
Lead and mentor a team of two paid media specialists, fostering collaboration and professional growth.
Conduct thorough keyword research and implement effective keyword strategies to enhance campaign reach and effectiveness.
Monitor and analyze campaign performance data to identify trends, optimize ad spend, and improve conversion rates.
Implement advanced conversion tracking techniques to measure and report on key performance indicators.
Develop and apply bidding strategies tailored to campaign goals and market conditions.
Collaborate with creative and content teams to ensure ads align with brand messaging and objectives.
Stay current with the latest trends and updates in paid media, Google Ads, and Meta advertising platforms.
Prepare detailed performance reports and deliver actionable insights to stakeholders.
Optimize audience targeting strategies to enhance engagement and conversion.
Troubleshoot campaign issues promptly to minimize downtime and performance degradation.
Coordinate with internal teams to ensure paid media strategies align with broader marketing goals and initiatives.