Marketing Manager

The Marketing Manager at Aice leads the development and execution of comprehensive marketing strategies designed to enhance brand awareness, drive customer engagement, and support business growth. This role requires a minimum of three years of experience and involves managing a team of 10 persons, coordinating efforts to meet strategic marketing objectives. The Marketing Manager utilizes marketing analytics to assess campaign performance and market trends, ensuring effective allocation of resources and achieving desired outcomes. Strong English communication skills are essential to collaborate with diverse stakeholders and present insights clearly. The ideal candidate will have prior experience in the Fast-Moving Consumer Goods (FMCG) industry, demonstrating a deep understanding of the market dynamics and consumer behavior within this sector. Candidates must possess a motorbike and smartphone to facilitate mobility and communication, enabling prompt response to market needs and team coordination. This position demands a high degree of prioritization and organizational skills to manage multiple projects simultaneously while directing and inspiring the marketing team to achieve targets.
Responsibilities

Develop, implement, and monitor effective marketing strategies that align with the company's goals and objectives.
Lead and manage a team of 10 marketing professionals, providing guidance, coaching, and support to optimize team performance.
Analyze market trends, competitor activities, and customer insights to inform marketing campaigns and initiatives.
Employ marketing analytics techniques to evaluate the success and ROI of campaigns across various channels.
Coordinate with cross-functional departments, such as sales and product development, to ensure cohesive marketing efforts.
Manage the marketing budget and allocate resources efficiently to maximize marketing impact.
Maintain strong communication channels within the team and externally with stakeholders to ensure alignment and transparency.
Drive brand development initiatives to increase brand recognition and customer loyalty in the FMCG business line.
Ensure timely execution of marketing projects while prioritizing tasks and responding effectively to evolving business needs.
Utilize personal mobility and communication tools (motorbike and smartphone) to oversee marketing activities and team operations in various locations.
Prepare and deliver detailed reports on marketing performance, insights, and recommendations to senior management.