Senior Creative Strategist

We are seeking an experienced Creative Strategist to develop high-performing strategies for brands across different industries. The ideal candidate must combine expertise in Meta advertising and direct-response creative with a strong understanding of organic content, social-media trends and branding.

Responsibilities

Develop paid creative strategies for clients across different industries.
Research audiences, pain points, desires, objections, motivations and buying behaviour.
Generate ad concepts, angles, hooks, offers, scripts, headlines and calls to action.
Build structured creative-testing roadmaps across formats, messages, hooks and audience segments.
Create detailed briefs and storyboards for designers, editors and content creators.
Analyse campaign performance with media buyers and respond to creative fatigue.
Identify winning patterns and recommend iterations and scaling opportunities.
Monitor competitors, industry trends, viral formats and the Meta Ad Library.
Develop organic content ideas, pillars and calendars.
Ensure paid and organic content follows clear branding, positioning and communication guidelines.
Manage the creative team, review deliverables and maintain quality across multiple clients.
Organise creative research, briefs, test results, insights and winning advertisements.
Present strategies and recommendations clearly to clients and internal teams.

Requirements

Proven creative-strategy experience with multiple brands or industries.
Strong understanding of Meta advertising and direct-response marketing.
Excellent copywriting, storytelling, research and communication skills.
Solid understanding of organic content, branding and social-first creative.
Knowledge of customer awareness stages, funnels and consumer psychology.
Familiarity with UGC, short-form videos, static ads, carousels and motion graphics.
Experience managing designers, video editors, copywriters or content creators.
Experience with e-commerce or performance-marketing brands.
Ability to manage multiple campaigns, clients and deadlines.
Proficiency in Meta Ads Manager, Meta Ad Library, Google Sheets and project-management tools.