Senior Business Developer

At Appsians, the Senior Business Developer plays a vital role in driving the company's growth by identifying new business opportunities and fostering long-term relationships with clients. This position requires a strategic thinker who can analyze market trends, forecast sales, and devise innovative business development strategies to expand Appsians’ footprint within the software industry. The ideal candidate leverages their experience to generate leads, nurture prospects, and convert them into loyal customers, ultimately contributing to the organization's revenue targets. This role demands a highly motivated individual with a minimum of four years of experience in business development, preferably in the software sector. While the position does not involve team management, the Senior Business Developer collaborates closely with marketing, sales, and product teams to align strategies and maximize opportunities. Success in this role depends on a strong understanding of CRM tools, market research methodologies, and effective communication to influence key stakeholders and drive measurable business results.
Responsibilities

-Develop and execute sales strategies to generate qualified B2B leads.
- Build and manage a strong sales pipeline through LinkedIn and other digital channels.
- Identify, connect with, and nurture decision-makers, founders, and business executives.
- Create personalized LinkedIn outreach campaigns and follow-up sequences.
- Qualify inbound and outbound leads and schedule meetings for the sales team.
- Collaborate with the marketing team to align outreach with campaigns and company goals.
- Conduct market research to identify new business opportunities and target industries.
- Prepare proposals, presentations, and sales pitches tailored to client requirements.
- Maintain accurate records of leads, activities, and sales performance using CRM tools.
- Meet monthly lead generation, meeting, and revenue targets.
- Build and maintain long-term relationships with prospects and clients.

Requirements:
- 3–5 years of experience in sales, business development, or lead generation within a software house or IT company.
- Strong expertise in LinkedIn Sales Navigator, LinkedIn prospecting, and professional networking.
- Proven experience in B2B software or IT services sales.Excellent communication, negotiation, and presentation skills.
- Experience using CRM platforms and sales automation tools.
- Strong understanding of SaaS, software development services, AI solutions, or digital products.
- Ability to analyze sales data and optimize outreach strategies.Self-motivated, target-driven, and able to work independently.

Preferred Skills:
- Experience with LinkedIn Sales Navigator and lead generation tools.
- Knowledge of email outreach and sales automation platforms.
- Strong relationship-building and account management skills.
- Excellent problem-solving and strategic thinking abilities.