Digital Marketing

Batala Gold Steel Industries is seeking a skilled Digital Marketing professional with at least one year of experience to join the team on-site. The ideal candidate will have hands-on expertise in planning, executing, and optimizing digital marketing campaigns across various platforms. This role demands a creative and data-driven individual who can manage content marketing, social media, and paid advertising efforts to drive brand awareness and customer engagement. Although this position does not require managing a team, the candidate will collaborate with cross-functional departments to ensure cohesive marketing strategies that align with company goals. The Digital Marketing Specialist will be responsible for analyzing campaign performance and market trends to adapt strategies efficiently. The candidate must be proficient in using digital advertising tools such as Google Ads and Facebook Ads Manager and knowledgeable in search engine optimization techniques to increase organic traffic. This role requires a focus on continuous improvement through marketing analytics, ensuring campaigns reach target audiences effectively and deliver measurable results.
Responsibilities

Develop, implement, and manage digital marketing campaigns across multiple platforms, including paid advertising and organic content marketing.
Optimize website content and structure to improve search engine rankings using search engine optimization (SEO) best practices.
Create and manage engaging content for social media channels to increase brand visibility and audience interaction.
Monitor and analyze marketing analytics to measure campaign performance and identify areas for improvement.
Utilize digital advertising platforms such as Google Ads and Facebook Ads Manager to create targeted advertising campaigns.
Coordinate with internal teams to align campaign messaging and marketing strategies with business objectives.
Conduct market research to identify trends and target audience preferences to refine digital marketing approaches.
Manage campaign budgets efficiently to maximize the return on investment.
Generate regular reports on campaign performance, advertising spend, and key performance indicators for stakeholders.
Stay informed about emerging digital marketing tools, trends, and best practices to maintain a competitive edge.
Handle content marketing strategy, ensuring the creation and distribution of valuable, relevant, and consistent content to attract and retain customers.
Analyze campaign data to assess the effectiveness of marketing initiatives and implement improvements accordingly.