Head of Marketing & Business Development

We are a UK-led group of companies. Our main business is a UK-based firm of Chartered Certified Accountants serving SME owners, supported by sister companies in IT services, call centre services and pest control.

The role

You will design, build and lead the group's marketing and lead generation function from Islamabad. Your first priority is a steady flow of qualified opportunities for the accounting firm's UK partners, who will close the business. You will then extend this across the group and run an in-house agency serving all our companies. This is a commercial role, measured on pipeline and revenue, not activity.

What you will do

Build a 12-month growth plan and work back from a clear revenue target to monthly leads and meetings.
Hire and lead a team in Islamabad, with SOPs, scripts, KPIs and a regular reporting rhythm.
Run outbound lead generation to UK SME owners across email, LinkedIn and telephone.
Own websites, SEO, paid search, paid social and email nurture, with tight control of cost per qualified lead.
Set up and run the CRM so every lead is tracked from first contact to signed client.
Build referral channels with introducers such as IFAs, banks and solicitors.
Keep all activity compliant with UK GDPR, PECR and professional marketing standards.

What you will bring

10+ years in B2B marketing, lead generation or business development, including 4+ years leading a team.
Proven experience of building a marketing or lead generation function from scratch.
A track record of generating pipeline for UK clients, with numbers to show for it.
Solid professional services marketing experience, ideally in accountancy, tax, legal or financial services.
Hands-on skill with CRM and outbound tools such as HubSpot and LinkedIn Sales Navigator, and with paid digital campaigns.
Working knowledge of UK GDPR and PECR for B2B marketing.
Excellent English and the confidence to work directly with UK partners and business owners.

Nice to have

Experience marketing IT, BPO or call centre services to international buyers.
Experience running an agency or an in-house agency for several brands.
A CIM or equivalent marketing qualification.

What we offer

A senior role with direct access to UK leadership and the chance to build a department from the ground up.
Competitive salary plus performance-linked variable pay.
Room to grow the team, and your role, as results come in

Responsibilities

Design and execute a comprehensive group-wide marketing and business development strategy aligned with Blenheim Advisory’s growth objectives.
Build, structure, and lead a high-performing marketing team of 10 professionals, fostering a collaborative and results-driven culture.
Develop and implement effective positioning and go-to-market strategies to establish and strengthen the company’s market presence.
Lead end-to-end demand generation initiatives including SEO, content creation, paid campaigns, email marketing, LinkedIn outreach, outbound sales efforts, referrals, and account-based marketing to drive targeted lead acquisition.
Utilize CRM and marketing automation tools such as HubSpot and LinkedIn Sales Navigator to manage campaigns, track funnel metrics, and generate detailed performance reports from lead source to revenue conversion.
Recruit and develop talent for the Islamabad marketing team, establishing clear roles, responsibilities, and career development pathways.
Craft and promote brand, digital presence, and thought leadership content across group companies to enhance visibility and credibility in professional services markets.
Monitor and analyze key marketing and sales metrics including pipeline development, customer acquisition cost, win rates, and revenue contribution to assess effectiveness and inform strategic adjustments.
Collaborate with UK-based partners and leadership to ensure alignment on marketing goals, budget allocation, and performance priorities.
Innovate business development approaches and explore new market opportunities to accelerate growth within the UK professional services sector and beyond.
Establish a measurable and scalable marketing infrastructure to support ongoing business expansion and evolving market dynamics.

Skills

Strategic Marketing Planning LinkedIn Sales Navigator Business Development Strategy Marketing Strategy Development Business growth strategy Strategic Planning Marketing Analytics Tools Growth Hacking Business Model Innovation CRM Management Marketing Automation HubSpot Demand Generation Content Marketing SEO Paid Advertising Email Marketing Account-Based Marketing Team Leadership Pipeline Management Performance Reporting

Job Details

Total Positions:

1 Post

Job Type:

Full Time/Permanent

Job Location:

Islamabad, Pakistan

Gender:

No Preference

Minimum Experience:

10 Years

Apply Before:

Oct 25, 2026

Posting Date:

Sep 24, 2026

Blenheim Advisory

· 11-50 employees - Islamabad

Blenheim Advisory is a financial services company providing accountancy, corporate finance, taxation, liquidation & insolvency, and digital marketing related services. We are offering a wide range of services from year-end accounts, management accounts and VAT returns to self-assessment tax returns, corporation tax returns, payroll, pensions, VAT registration and company formation. We also provide tax consultancy, corporate finance, R&D tax credits, liquidation and insolvency, and tax enquiries. Let us take care of your business needs today!