E-Mail Marketing Specialist

Brain Media

Multiple Cities, Pakistan

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Posted Sep 06, 2026 52 views Report Job

$. 800 - 800/Month

Brain Media is seeking a detail-oriented and creative E-Mail Marketing Specialist to join its marketing team. This role focuses on managing direct-to-consumer retention email campaigns, encompassing the entire process from copywriting and visual creation to campaign build and deployment. The ideal candidate has a strong command of written English and leverages AI tools such as ChatGPT, Midjourney, and Canva to craft compelling email content and visuals independently. While German language skills are not required, attention to delivering targeted communications that engage and retain customers is essential. As an E-Mail Marketing Specialist, you will be responsible for strategizing and executing retention-focused campaigns using various marketing automation and email platforms. You will optimize deliverability and segmentation while utilizing best practices to ensure that campaigns drive customer engagement and loyalty. This role requires hands-on experience in managing full-cycle email campaigns with a clear understanding of customer relationship management tools and email marketing techniques. Although this position does not involve team management, collaboration with cross-functional stakeholders is expected to align campaigns with overall marketing goals.
Responsibilities

Develop, manage, and execute end-to-end email marketing campaigns focused on customer retention for direct-to-consumer audiences.
Use AI-based tools for crafting persuasive copy and creating attractive visuals involved in email campaigns.
Build, test, and deploy email campaigns across platforms such as Mailchimp or Marketo, ensuring accuracy and timeliness.
Perform audience segmentation and list management to target emails effectively and enhance personalization.
Conduct A/B testing on email elements such as subject lines, visuals, and calls-to-action to optimize campaign performance.
Monitor email deliverability rates and apply best practices to maintain sender reputation and inbox placement.
Set up and manage marketing automation workflows to nurture customer relationships and increase engagement.
Use customer relationship management (CRM) software to track campaign results and improve targeting strategies.
Collaborate with design, content, and analytics teams to ensure consistent branding and messaging across all campaigns.
Stay current with email marketing trends, tools, and technologies to continuously improve campaign effectiveness.
Analyze campaign metrics and generate reports to inform data-driven decisions and future campaign planning.
Manage compliance with relevant email marketing regulations and standards to protect company and customer data.