E-COMMERCE & SHOPIFY EXEcutive

As an E-Commerce & Shopify Executive at Cloth Centre, you will drive the online sales strategy and management of our e-commerce platform with a strong focus on Shopify. You oversee a team of four professionals, guiding day-to-day operations and ensuring seamless store management. Your role includes optimizing the product catalog, managing paid media campaigns, and refining site performance to maximize customer engagement and retention. You bring at least two years of hands-on experience in e-commerce, especially in online sales and Shopify store operations, enabling you to independently develop and implement effective strategies that achieve measurable results. You utilize powerful analytics tools to monitor sales, conversion rates, and advertising return on ad spend. Your expertise with Meta Ads Manager amplifies customer acquisition efforts while your understanding of fashion retail helps tailor merchandising and marketing initiatives. Your strong problem-solving and communication skills empower your team and enable cross-functional collaboration to meet business goals and adapt to market changes quickly. This role demands a strategic thinker adept in e-commerce analytics, site optimization, and inventory and order management, all contributing to Cloth Centre's growth in the competitive online retail space.
Responsibilities

Manage the full operation of the Shopify store including product catalog updates, pricing adjustments, and merchandising strategies to maximize sales performance.
Lead and mentor a team of 4 to ensure high productivity and alignment with company objectives.
Develop and execute targeted online marketing campaigns using Meta Ads Manager to drive customer acquisition and increase return on ad spend (ROAS).
Analyze e-commerce analytics and sales data to identify trends, evaluate campaign effectiveness, and develop strategies for conversion rate improvement and customer retention.
Oversee inventory and order management processes to ensure accurate stock levels, timely order fulfillment, and a seamless customer experience.
Implement SEO best practices to optimize site visibility and organic traffic growth.
Perform technical optimization of the Shopify website to enhance page speed, navigation, and mobile responsiveness for a superior user experience.
Collaborate with cross-functional teams including marketing and merchandising to align online sales activities with overall brand strategy and promotional plans.
Continuously monitor competitors and market trends to adjust strategies for sustained competitive advantage.
Provide regular reports on e-commerce performance and campaign results to senior management, highlighting achievements and areas for improvement.
Maintain strong communication channels within the team and across departments to coordinate efforts and resolve operational challenges swiftly.