Lead Generation Executive

Creative Tugs is seeking a motivated Lead Generation Executive to drive the growth of our client base by proactively identifying and engaging prospective customers. This role focuses on generating high-quality business leads specifically within IT, software, web development, mobile apps, design, and digital service industries. The ideal candidate has 1 to 3 years of relevant experience in lead generation, B2B sales, or business development, and is skilled in using platforms such as LinkedIn, Upwork, and CRM tools for effective outreach. The Lead Generation Executive consistently applies strong research and prospecting skills to identify potential clients and initiates communication through cold calls, emails, and follow-ups. Excellent English communication is essential to convey value and capture interest efficiently. While this role does not manage a team, it plays a critical part within Creative Tugs by contributing to the sales pipeline and supporting the company's business expansion targets through focused lead generation activities.
Responsibilities

• Conduct thorough market research to identify potential clients within IT, software, web development, mobile app development, design, and digital service sectors.
• Utilize LinkedIn, Upwork, Apollo, LinkedIn Sales Navigator, CRM systems, and other relevant tools to source and qualify leads effectively.
• Initiate and maintain cold outreach campaigns including cold calling and email marketing to engage prospective customers.
• Develop persuasive communication strategies to stimulate interest and set qualified appointments for the sales team.
• Maintain consistent follow-up with leads to foster engagement and convert prospects into sales opportunities.
• Track and report lead generation activities, success rates, and pipeline status to ensure performance aligns with company targets.
• Collaborate with the marketing and sales departments to optimize outreach methods and improve lead conversion rates.
• Keep up to date with industry trends, competitors, and relevant market developments to tailor prospecting efforts accordingly.
• Maintain accurate and organized lead databases and update client information regularly within CRM tools.
• Demonstrate persistence and resilience in meeting or exceeding weekly and monthly lead generation targets.

If you know how to find potential clients on LinkedIn, Upwork, Google, and other platforms and can turn prospects into qualified leads, we want to hear from you.

• 🔎 Find potential clients for Websites, Mobile Apps, Software, UI/UX & Branding
• 💬 Reach out to prospects through LinkedIn, Upwork, email & other channels
• 🎯 Identify and qualify potential clients
• 📅 Generate qualified leads and book meetings
• ✍️ Write personalized outreach messages and Upwork proposals
• 🔄 Follow up with prospects consistently
• 📊 Maintain and update the sales/lead pipeline
• 🌎 Target international clients

• 1–3 years of experience in Lead Generation / B2B Sales / Business Development
• Hands-on experience with LinkedIn and/or Upwork
• Experience generating leads for IT, software, web development, mobile apps, design or digital services
• Good English communication skills
• Strong research and prospecting skills
• Comfortable with cold outreach and follow-ups
• Experience with Apollo, LinkedIn Sales Navigator, CRM or similar tools is a plus
• Highly motivated, target-oriented and persistent

Salary: PKR 50,000 – 70,000/month
+ Performance-Based Commission

• International client exposure
• Growth opportunities
• Supportive sales, technical & creative team
• Work on exciting technology and digital projects