We are seeking a dedicated and experienced E-Commerce Manager to join a dynamic D2C fragrance brand based in Lahore, Pakistan. This full-time, on-site position involves overseeing the entire Shopify platform, ensuring smooth operations from product listings to inventory management. The ideal candidate will play a crucial role in driving revenue growth through effective collaboration with performance marketing agencies, optimizing conversion rates, managing customer acquisition costs (CAC), and enhancing retention workflows. This role requires a proactive approach to managing key e-commerce metrics such as Return on Ad Spend (ROAS) and overall sales performance. The position operates during the morning shift, offering a competitive salary range.
Key Responsibilities
- Manage and maintain the Shopify e-commerce platform, including product listings, inventory updates, and order fulfillment processes.
- Collaborate closely with performance marketing agencies to monitor and improve ROAS and CAC.
- Develop and implement strategies to optimize conversion rates across the online store.
- Design and manage customer retention workflows to enhance repeat purchase rates and customer lifetime value.
- Analyze sales data and performance metrics to identify growth opportunities and areas for improvement.
- Coordinate with cross-functional teams to ensure alignment on marketing campaigns, product launches, and inventory planning.
- Oversee day-to-day e-commerce operations to ensure a seamless customer experience.
Required Qualifications
- 3 to 5 years of proven experience in managing D2C e-commerce platforms, preferably within the fragrance or FMCG sectors.
- Strong expertise in Shopify platform management, including backend operations and front-end optimization.
- Bachelor’s degree or equivalent practical experience in business, marketing, e-commerce, or a related field.
- Demonstrated ability to work with performance marketing teams and understand key metrics such as ROAS and CAC.
- Experience in conversion rate optimization and customer retention strategies.
- Excellent organizational and communication skills, with the ability to manage multiple priorities effectively.
Preferred Qualifications and Benefits
- Experience working in a fast-paced, growth-oriented D2C brand environment.
- Familiarity with additional e-commerce tools and analytics platforms is a plus.
- Opportunity to work on-site in a collaborative team setting in Lahore.
- Competitive salary package ranging from PKR 60,000 to 80,000 per month.
- Morning shift schedule providing a structured workday.
This role offers a unique opportunity to contribute directly to the growth and success of an emerging fragrance brand through hands-on e-commerce management and strategic marketing collaboration. If you have a passion for e-commerce and a track record of driving measurable results, we encourage you to apply.