Social Media Executive

Eezbook ERP seeks a creative and results-driven Social Media Executive to manage and expand its digital footprint across multiple social platforms. The ideal candidate plays a key role in shaping brand awareness through strategic content creation, paid advertising campaigns, and audience engagement. This position involves crafting engaging marketing content, employing graphic design skills, and leveraging social media analytics to drive measurable outcomes. While this role does not manage a team, it requires close collaboration with management and technical teams to ensure all digital marketing efforts align with company objectives and deliver growth. The successful candidate will oversee social media profiles on platforms including Facebook, Instagram, and LinkedIn, ensuring vibrant and consistent brand representation. They will manage the complete lifecycle of paid advertising campaigns, analyze performance data, and adjust strategies to maximize audience reach and engagement. Creativity and data-driven decision-making underpin this role, together with strong communication skills and a solid understanding of digital marketing tools and trends. This is an excellent opportunity for individuals with 1 to 2 years of social media and digital marketing experience to grow within a supportive and dynamic company environment.
Responsibilities
- Manage and grow the companys social media profiles across Facebook, Instagram, LinkedIn, and other relevant platforms to increase brand visibility and engagement.
- Plan, develop, and execute detailed social media content calendars and marketing campaigns that align with business goals.
- Create and administer paid social media advertising campaigns on platforms such as Meta Ads and Google Ads; monitor and optimize them to improve reach, engagement, lead generation, and conversion rates.
- Design visually appealing social media posts, banners, advertisements, and promotional materials utilizing graphic design software including Canva, Adobe Photoshop, and Illustrator.
- Write clear, persuasive, and engaging captions, advertisement copy, and marketing content tailored for various social media platforms.
- Develop and implement innovative campaigns to promote Eezbook ERPs products, services, and increase overall brand awareness.
- Keep abreast of the latest social media trends, competitor activities, and industry developments to maintain an effective social media strategy.
- Analyze social media data and campaign performance metrics; prepare and present regular reports with actionable insights and recommendations to enhance future campaigns.
- Collaborate with management and technical teams to understand company products and services, enabling the creation of relevant and impactful marketing content.
- Ensure consistent brand voice and identity across all digital marketing channels, maintaining high standards of communication and presentation.
- Utilize SEO basics and Google Analytics to support content marketing efforts and improve online presence.
- Maintain knowledge of emerging digital marketing techniques and technologies to continuously refine and expand social media strategies.