Email Marketing & B2B Outreach Lead Generation Specialist

Four Points by Sheraton Peoria IL

Lahore , Pakistan

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Posted 5 hours ago Report Job

PKR. 110,000 - 110,000/Month

Vairt Inc., located in Lahore, Pakistan, is looking for a dedicated Email Marketing & B2B Outreach Lead Generation Specialist to join their onsite team full-time. The primary focus of this role is to generate qualified leads and support the sales pipeline through targeted email and LinkedIn outreach campaigns. The specialist will be responsible for building and maintaining high-quality B2B prospect lists, engaging with decision-makers, and driving appointment setting to directly contribute to business growth. The position requires working Monday to Saturday from 10:00 AM to 7:00 PM, with a fixed monthly salary ranging from PKR 110,000 to 120,000.

Key Responsibilities
Develop and execute B2B email marketing and cold outreach campaigns targeting relevant decision-makers and businesses. Conduct LinkedIn prospecting and outreach to identify and engage qualified B2B prospects. Build, segment, verify, and maintain accurate B2B lead databases using reliable data sources and lead-generation tools. Identify key decision-makers such as CEOs, Founders, Owners, Directors, Investors, Partners, and senior executives. Craft personalized, compelling, and conversion-focused cold emails, follow-ups, and LinkedIn messages. Manage complete outreach sequences including prospecting, personalization, follow-ups, qualification, and appointment setting. Utilize email automation and outreach platforms to run campaigns efficiently while ensuring high deliverability standards. Monitor and optimize campaign metrics such as open rates, reply rates, positive responses, qualified leads, meetings booked, and overall conversion performance. Perform A/B testing on subject lines, messaging, offers, targeting, and follow-up sequences to maximize results. Conduct research on prospects, industries, companies, and market segments to enhance targeting and campaign relevance. Maintain accurate CRM and lead records, campaign reports, and prospect status updates. Collaborate with Sales and Marketing teams to transfer qualified leads and support their conversion into sales opportunities. Continuously explore new B2B markets, niches, databases, prospecting channels, and outreach opportunities.

Required Qualifications
A minimum of 3 years of proven experience in B2B email marketing, cold email outreach, LinkedIn outreach, lead generation, or business development is essential. Strong practical experience in B2B prospecting and identifying decision-makers is required. Hands-on knowledge of LinkedIn prospecting, cold email campaigns, email automation tools, lead databases, and CRM systems is necessary. A solid understanding of email deliverability, list hygiene, personalization, segmentation, and follow-up strategies is expected. Excellent written and verbal communication skills in English are mandatory. Candidates must have strong research, analytical, organizational, and data management abilities. The ability to work independently with a results-oriented and proactive approach, consistently meeting lead generation and appointment-setting targets, is critical.

Preferred Qualifications and Benefits
A Bachelor’s degree in Marketing, Business Administration, Communications, or a related field is preferred. This role offers the opportunity to work in a dynamic onsite environment with a clear focus on measurable contributions to the sales pipeline. The position comes with a fixed salary of PKR 110,000 to 120,000 per month, with no negotiation. Candidates must be comfortable with the stated compensation and onsite working conditions.

This position is ideal for a hands-on B2B outreach professional who can independently research prospects, build targeted databases, execute personalized campaigns, and consistently generate qualified leads and sales appointments. Candidates should have at least 4 years of relevant experience and be willing to work onsite in Lahore under the specified working hours and salary terms.