Female Digital Marketing Executive for Google & Meta Ads

Twinklen, a rapidly growing online artificial jewellery and e-commerce company located in New City Phase 2, Wah Cantt, is looking for a talented and motivated female Digital Marketing Executive to join their team. This full-time position requires the candidate to work from the Wah Cantt office. The role focuses on managing and optimizing paid advertising campaigns on Google Ads and Meta Ads (Facebook and Instagram) to drive online sales and support profitable business growth.

Key Responsibilities
- Create, manage, and optimize Google Ads campaigns, including Search, Shopping, and Performance Max formats.
- Develop and oversee Meta Ads campaigns across Facebook and Instagram platforms.
- Monitor advertising budgets and key performance indicators such as sales, ROAS (Return on Ad Spend), CPA (Cost Per Acquisition), CTR (Click-Through Rate), and conversion rates.
- Conduct A/B testing of audiences, creatives, products, offers, and campaign strategies to maximize campaign effectiveness.
- Set up and manage retargeting and remarketing campaigns to boost customer engagement and conversions.
- Identify winning products and scale successful campaigns accordingly.
- Collaborate with the creative team to develop advertising materials, including product images, videos, and promotional content.
- Monitor daily campaign performance and implement timely improvements.
- Analyze website and advertising data to uncover opportunities for increasing conversions.
- Prepare regular performance reports detailing advertising spend, revenue, ROAS, and overall campaign outcomes.
- Stay up-to-date with the latest features and updates on Google Ads, Facebook, and Instagram advertising platforms.
- Assist in planning promotions, product launches, seasonal campaigns, and sales events.

Required Qualifications
- Proven experience managing Google Ads and Meta Ads campaigns.
- Strong understanding of e-commerce advertising and online sales funnels.
- Ability to manage advertising budgets and interpret performance data effectively.
- Familiarity with key advertising metrics such as ROAS, CPA, CPC (Cost Per Click), CTR, and conversion rates.
- Analytical skills to evaluate campaign results and make data-driven decisions.
- Good knowledge of Facebook, Instagram, and Google advertising platforms.
- Highly organized, responsible, and capable of independently managing campaigns.
- Strong communication and computer skills.
- Female candidates only, with physical availability to work from the Wah Cantt office.

Preferred Qualifications and Benefits
- Experience in jewellery, fashion, beauty, or other e-commerce brands is a plus.
- This role is strictly office-based; remote work is not available.
- The ideal candidate will proactively optimize campaigns, minimize wasted spend, and contribute to profitable online sales growth.
- Starting salary is Rs20,000 per month.

This position offers an excellent opportunity for a proactive and skilled digital marketer to join a dynamic team and make a meaningful impact on Twinklen’s online growth. Candidates with relevant experience in managing Google Ads and Meta Ads campaigns are encouraged to apply by submitting their CV along with a brief overview of their campaign management experience. Including examples of past campaigns and approximate advertising budgets handled will be advantageous.