Performance Marketing & Digital Growth Lead

Forvx is seeking an experienced Performance Marketing & Digital Growth Lead to spearhead its marketing initiatives and drive measurable business growth. This role demands a strategic leader with a deep understanding of performance marketing tactics, data-driven decision making, and creative campaign optimization. The ideal candidate will manage a team of four marketing professionals, balancing effective resource coordination with individual mentorship to ensure the achievement of aggressive marketing goals. The role centers on the optimization of advertising spend, data analysis, and the collaborative development of compelling marketing creatives aligned with company objectives. The successful candidate will possess over four years of proven experience managing substantial ad budgets, with a demonstrated ability to achieve positive return on ad spend. Expertise in advanced analytics tools such as GA4 and PostHog is essential for interpreting complex user data and shaping marketing strategies that resonate across e-commerce and B2B SaaS verticals. A comprehensive understanding of creative psychology and copywriting, combined with familiarity in Shopify Plus and e-commerce unit economics, will enable this professional to build impactful campaigns. Strong collaboration skills will facilitate close partnerships with creative directors and frontend engineers, driving continuous improvement and innovation within the marketing function.
Responsibilities

Develop, implement, and oversee performance marketing strategies that efficiently allocate a minimum of $100,000 monthly ad spend to maximize return on investment and meet growth targets.
Lead and mentor a dedicated team of four marketing specialists, fostering a culture of excellence, continuous learning, and accountability.
Leverage advanced analytics platforms including GA4, PostHog, and triple attribution models to monitor campaign effectiveness and extract actionable insights for optimization.
Collaborate closely with creative directors to align campaign messaging, creative concepts, and copywriting with target audience profiles, ensuring maximum engagement and conversion.
Partner with frontend engineers to integrate marketing automation tools and implement tracking frameworks that facilitate accurate measurement of campaign performance.
Analyze audience segmentation data to personalize marketing approaches, increase customer acquisition, and enhance lifetime value across both e-commerce and B2B SaaS channels.
Maintain a deep understanding of e-commerce unit economics and Shopify Plus platform functionalities to optimize sales funnels and marketing spend efficiency.
Regularly report on key metrics and business outcomes to stakeholders, identifying areas of opportunity and risk in campaign performance.
Drive continuous improvement initiatives by testing creative formats, messaging strategies, and targeting parameters to maximize campaign success.
Stay informed of industry trends, emerging digital marketing technologies, and competitive landscape to keep Forvx at the forefront of performance marketing innovation.