We are seeking a full-time Amazon PPC, Costing & Listing Specialist to work remotely. This role is crucial for our e-commerce success, focusing on three key areas: optimizing our Amazon listings, managing our advertising campaigns, and auditing our costs to ensure profitability.
The ideal candidate will have a deep understanding of the Amazon ecosystem and a passion for driving results. You will be responsible for managing all aspects of our Amazon presence, from product listings to advertising strategies.
Responsibilities
Listing Management & Optimization:
Create, manage, and optimize Amazon product listings to improve search ranking and conversion rates.
Conduct thorough keyword research to identify high-value search terms and integrate them into listings.
Craft compelling, keyword-rich product titles, descriptions, and bullet points.
Monitor and update product content to ensure accuracy and compliance with Amazon's guidelines.
PPC Campaign Management:
Develop and execute effective Amazon PPC strategies (Sponsored Products, Sponsored Brands, Sponsored Display).
Analyze campaign performance data to identify trends, optimize bids, and improve ROI.
Manage and allocate advertising budgets to maximize sales and profitability.
Generate and present detailed reports on campaign performance, providing actionable insights.
Costing & Auditing:
Conduct regular audits of our Amazon account to identify and reconcile discrepancies in fees, storage costs, and other charges.
Analyze product profitability and identify areas for cost reduction.
Generate detailed reports on costs and provide recommendations for improving profit margins.
Ensure all account activities comply with Amazon's terms of service.
Qualifications
Proven experience in Amazon listing optimization, keyword research, and managing a catalog of products.
Expertise in setting up, managing, and optimizing Amazon PPC campaigns.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Excellent written and verbal communication skills.
A solid understanding of Amazon's seller policies and best practices.
Proficiency in reporting and analytics tools.
A Bachelor's degree in Marketing, Business, or a related field is preferred.
Previous experience in the e-commerce or retail industry is a plus.
Ability to work independently and as part of a collaborative remote team.