We are searching for an enthusiastic event manager with a "can-do" attitude to assist our organisation in hosting events that enhance our Mall image and improve customer loyalty.
The position requires a Marketing Manager to work in a shopping centre marketing or the events industry. The position requires planning and execution of special events, public relations efforts, merchant communication and relations, advertising and collateral programs. The Manager is charged to ensure that the programs, events and activities are in line with the Marketing Plan goals and strategies.
An understanding of budgeting, planning, advertising, promotion and sponsorship is must.
Job Responsibilities:
- To lead and manage the overall Marketing functions of the mall business
- Responsible for all of the logistics that go into planning and hosting an event. The candidate also have to report the success of the event to management.
- Manage a team to plan events, campaigns & promotionsWork closely with shop tenants and leasing team on joint promotions activitiesBudget planning, P&L responsibility on the departmental expenses
- Recommends, develops, and implements effective marketing plans for generating event revenuesDevelop and implement ATL and BTL marketing campaigns and brand strategies
- Document each event and create event recaps that include: photos, return on investment, retailer / partner results, press clippings, etc.Preparation of promotional materials and collateral to support events
- Identify cash sponsorship opportunities and potential partners
Social Media:
- Set annual and quarterly goals for Social Media platforms.
- Oversee social media voice to maintain brand consistency
- Create press releases
- Direct 3rd party writers and bloggers
- Respond to media inquiries when applicable
- Coordinate Retail participation for print and broadcast PR purposes
- Responsible to ensure that Mall website is in line with brand, Initiate and oversee website updates
- Responsible for email blasts promoting Mall and its retailers
- Ensure that Mall signage is current (internal as well as extrenal)
Skills Required:
- Exceptional organisational abilities
- Superb interpersonal skills
- Multi-tasking
- Excellent time-management
- Strong written & verbal communication
- Proficiency in various design software (illustrator, etc.)
- Powerpoint presentation
- Social media knowledge and strategy skills
- Ability to work to deadlines and stay calm in pressure environment
Qualification & Experience:
Degree in public relations, marketing, communications, or hospitality
A minimum of 3 years of experience in event managementStrong organisational and interpersonal skillsProficient in use of computers particularly Excel, Microsoft Word and PowerPointAn event manager should have two years of experience working in event planning as well as a bachelor's degree in marketing. One of the most important skills that an event manager will have is the ability to accurately plan. Another skill is coordination as the event manager will need to work with many different vendors to plan amazing events.
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