Social Media Marketing Officer

IA Commodities is seeking a proactive and creative Social Media Marketing Officer to join our dynamic team. The ideal candidate will have at least one year of experience in social media marketing and be skilled in developing and executing social media strategies that drive engagement and brand awareness. This role involves managing multiple social media channels, creating paid advertising campaigns on platforms such as Meta and TikTok, and leveraging influencer partnerships to expand our reach. The Social Media Marketing Officer will work remotely, requiring a laptop to perform daily tasks efficiently. In addition to digital marketing expertise, the candidate will lead a small team of two professionals, coordinating campaigns and ensuring consistent messaging across all social platforms. Strong communication and leadership skills are essential to motivate and direct the team toward achieving marketing goals. The role demands proficiency in video editing and basic website updates using WordPress to support content delivery and enhance our online presence.
Responsibilities

Develop, implement, and manage comprehensive social media strategies aligned with IA Commodities marketing objectives.
Create, schedule, and monitor daily content across various social media platforms to drive engagement and brand visibility.
Plan and execute paid social advertising campaigns using Meta Ads Manager and TikTok Ads Manager to increase reach and conversions.
Identify, engage, and collaborate with influencers to amplify brand messaging and promote IA Commodities products.
Edit and produce high-quality video content tailored for social media channels to enhance audience interaction.
Manage and oversee small team activities, providing guidance, support, and performance feedback to ensure smooth campaign execution.
Analyze social media metrics and generate reports to evaluate campaign effectiveness and inform future marketing strategies.
Perform regular updates and changes to the company website using WordPress to maintain brand consistency and support marketing initiatives.
Stay current with emerging social media trends, platform updates, and best practices to keep IA Commodities competitive in the digital space.
Ensure compliance with company policies and data security regulations while working remotely and managing marketing materials.